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Marketing capabilities
Spotlight: Navigating global media demand and pricing – July 2022
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
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eCommerceMarketing capabilitiesMarketing technologyMarketing effectivenessMarketing technology
China Forum (July 2022)
Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how…
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Marketing procurement
Spotlight: The rise of freelance talent
Freelancing has exploded in popularity in the past years, with companies struggling to source talent and fill vacancies, and…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…
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Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy
WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…
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eCommerceMarketing technologyMarketing technology
Media Forum APAC (June 2022) eCommerce in South-East Asia
Building on the recent WFA study Global eCommerce and Marketing, this Forum continues the conversations around eCommerce with a…
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Brand purpose
Spotlight: Counting the (Carbon) Cost
With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
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Brand purposeBrand reputationData-driven marketingMarketing effectiveness
WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp
WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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Webinar: Dark Patterns and Advertising Regulation
On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come…
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Brand purpose
Spotlight: Tackling Responsible Media
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
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Production
Spotlight: Effective financial management – a focus on marketing activation
Auditing is dead – long live auditing!
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Production
Spotlight: Effective financial management – a focus on influencer marketing, PR and social
Auditing is dead – long live auditing!