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  1.    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
    Diversity & Inclusion

    WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth

    WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…

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  2.    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer

    The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…

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  3.    WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
    Marketing operationsOrganisation & structure

    WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?

    Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…

    Read more about "WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?"
  4.    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
    CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology

    WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth

    Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…

    Read more about "WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth"
  5.    An update on the advertisers’ approach to cross-media measurement
    Media measurement

    An update on the advertisers’ approach to cross-media measurement

    Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…

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  6.    Spotlight: Reach Curves Gone Rogue
    Media measurement

    Spotlight: Reach Curves Gone Rogue

    A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)

    Read more about "Spotlight: Reach Curves Gone Rogue"
  7.    WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
    Brand purpose

    WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé

    WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…

    Read more about "WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé"
  8.    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity

    Drive greater emotional engagement through music

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  9.    Spotlight: Stronger relationships produce stronger results - the proof
    Marketing procurement

    Spotlight: Stronger relationships produce stronger results - the proof

    Does the strength of relationship between marketer and agency correlate with effective work?

    Read more about "Spotlight: Stronger relationships produce stronger results - the proof"
  10.    Spotlight: Turning D&I into an Accountable Media Metric
    Marketing operations

    Spotlight: Turning D&I into an Accountable Media Metric

    D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…

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  11.    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
    ChannelsMedia governanceMarketing operations

    Spotlight: Navigating global media demand and pricing trends – 2023 & beyond

    We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…

    Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"
  12.    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
    Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

    A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…

    Read more about "Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow"