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Diversity & Inclusion
WFA Global Marketer Week '23 | Cristina Diezhandino & Ali Hanan: Progressive pathways to growth
WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo…
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WFA Global Marketer Week '23 | Mark Adams: Think like a designer, not a marketer
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
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Marketing operationsOrganisation & structure
WFA Global Marketer Week '23 | Rupen Desai: Regenerative marketing: Biggest opportunity of our time?
Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and…
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CreativityMarketing technologyGamingDigital transformationMarketing technologyMarketing technology
WFA Global Marketer Week '23 | Conny Braams & David Jones: Supercharging sustainable growth
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
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Media measurement
An update on the advertisers’ approach to cross-media measurement
Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Media measurement
Spotlight: Reach Curves Gone Rogue
A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Brand purpose
WFA Better Marketing Pod Ep 25: On the role of business in reaching the sustainable development goals with Rob Cameron, Nestlé
WFA podcast host, David Wheldon, speaks with Rob Cameron, Global Head of Public Affairs at Nestlé, about what can marketers…
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Spotlight Sonic Branding: The Power of Sound in Building Your Brand Identity
Drive greater emotional engagement through music
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Marketing procurement
Spotlight: Stronger relationships produce stronger results - the proof
Does the strength of relationship between marketer and agency correlate with effective work?
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Marketing operations
Spotlight: Turning D&I into an Accountable Media Metric
D&I Media programmes are becoming more prevalent on the client-side and are a continuously growing priority for advertisers to…
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ChannelsMedia governanceMarketing operations
Spotlight: Navigating global media demand and pricing trends – 2023 & beyond
We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
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Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology
Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…