Related content
-
Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
Read more about "Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee"Martin Renaud, EVP & Chief Marketing and Sales Officer, Mondelēz International, is one of the eight global marketers shortlisted…
-
Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Read more about "Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee"Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…
-
Marketing procurementSpotlight: Global Agency Remuneration Trends
Read more about "Spotlight: Global Agency Remuneration Trends"It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…
-
Marketing procurementSpotlight: Client-agency performance evaluations: 2022 update
Read more about "Spotlight: Client-agency performance evaluations: 2022 update"Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
-
Marketing procurementThe role of AI in the content creation process
Read more about "The role of AI in the content creation process"This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
-
Digital policyMarketing lawWFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
-
Marketing procurementSpotlight: Inflation equals innovation
Read more about "Spotlight: Inflation equals innovation"In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…
-
Marketing procurementSpotlight: Recession-proofing strategies for creative production
Read more about "Spotlight: Recession-proofing strategies for creative production"As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
-
Digital policyData-driven marketingWebinar: Understanding data ethics in practice
Read more about "Webinar: Understanding data ethics in practice"92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
-
Marketing procurementSpotlight: What makes clients attractive to agencies?
Read more about "Spotlight: What makes clients attractive to agencies?"Agencies with the best clients attract the best talent.
-
Webinar | Economist Impact presents The World Ahead: 2023
Read more about "Webinar | Economist Impact presents The World Ahead: 2023"The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for…
-
ProgrammaticMedia measurementSpotlight: Programmatic Supply-Chain Solutions
Read more about "Spotlight: Programmatic Supply-Chain Solutions"Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…