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  1.    Spotlight: Global Trends in Creative In-Housing
    Agency managementMarketing operationsOrganisation & structure

    Spotlight: Global Trends in Creative In-Housing

    The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…

    Read more about "Spotlight: Global Trends in Creative In-Housing"
  2.    Benchmark: Global Category Management - Consumer Promotions
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    Member benchmark on category management of consumer promotions.

    Read more about "Benchmark: Global Category Management - Consumer Promotions"
  3.    Global Marketing Procurement: 2020 and beyond
    Marketing procurementOrganisation & structure

    Global Marketing Procurement: 2020 and beyond

    WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…

    Read more about "Global Marketing Procurement: 2020 and beyond"
  4.    Benchmark: Global marketing procurement team structures & workload allocation
    Marketing procurementOrganisation & structure

    Benchmark: Global marketing procurement team structures & workload allocation

    WFA member benchmark regarding workload allocation and related team structures.

    Read more about "Benchmark: Global marketing procurement team structures & workload allocation"
  5.    Webinar: Where do great ads thrive?
    Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure

    Webinar: Where do great ads thrive?

    In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?

    Read more about "Webinar: Where do great ads thrive?"
  6.    Survey: Covid-19 global response (September 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (September 2020)

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

    Read more about "Survey: Covid-19 global response (September 2020)"
  7.    Benchmark: Measures of investment in marketing capability building
    Marketing capabilities

    Benchmark: Measures of investment in marketing capability building

    WFA member benchmark covering measurement of investment in marketing capability building.

    Read more about "Benchmark: Measures of investment in marketing capability building"
  8.    Media Forum Meeting Overview (September 2020)
    Marketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 22 September, 2020.

    Read more about "Media Forum Meeting Overview (September 2020)"
  9.    Programmatic & Data Forum Meeting Overview (September 2020)
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic & Data Forum Meeting Overview (September 2020)

    Overview of the Media Forum held on 9 September, 2020.

    Read more about "Programmatic & Data Forum Meeting Overview (September 2020)"
  10.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  11.    Webinar: Live-streaming & E-commerce
    ChannelsMarketing technologyMarketing operationsMarketing technologyMarketing technology

    Webinar: Live-streaming & E-commerce

    This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…

    Read more about "Webinar: Live-streaming & E-commerce"
  12.    CMO Forum meeting overview (July 2020)
    Agency managementOrganisation & structure

    CMO Forum meeting overview (July 2020)

    Overview of the CMO Forum held remotely on July 16, 2020.

    Read more about "CMO Forum meeting overview (July 2020)"

Our upcoming events

See all events
  1. National Associations Council

    Toronto Canada

    17 May 2024

  2. National Associations Council (virtual)

    Toronto Canada

    17 May 2024

  3. There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.

    More information Register for this meeting

  4. In-House Forum

    30 May 2024

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

  5. External meeting: ProcureCon Marketing Europe 2024

    London United Kingdom

    04 Jun 2024

    We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London. 

    More information Register for this meeting

  6. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

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We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

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