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I subscribeThe subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
Member benchmark on category management of consumer promotions.
WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
WFA member benchmark regarding workload allocation and related team structures.
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
WFA member benchmark covering measurement of investment in marketing capability building.
Overview of the Media Forum held on 22 September, 2020.
Overview of the Media Forum held on 9 September, 2020.
This study focuses on WFA members’ creative in-house agencies.
This webinar provides best practice in strategy and execution, case studies on how marketers and social platforms are using live…
Overview of the CMO Forum held remotely on July 16, 2020.
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.