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I subscribeA new report published on November 28th, based on data from Adalytics (an ‘Ad quality and transparency platform’),…
Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their…
An in-depth overview of recent privacy developments in India impacting brand advertisers.
Overview of Capability Forum held remotely on 12th October 2023.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…
WFA’s (generative) AI workshops aim to develop practical steps brands can take to leverage the technology for marketing purposes while mitigating legal, ethical and reputational risk
In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
Join our live Q&A session to understand how Google is implementing the Digital Services Act and how it will impact advertising on its services.
Open to all GARM members
Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
Search engine optimisation (SEO) is the process of improving the quality of unpaid website traffic, based on how successfully an organisation’s digital content satisfies specific search terms. Keyword research is a great indication of consumer motivations and market demand too.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.