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Media Governance & Guardianship
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation“We’re going to have to be amazingly humble”
Read more about "“We’re going to have to be amazingly humble”"WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing lawWFA Survey: Responsible Marketing Frameworks
Read more about "WFA Survey: Responsible Marketing Frameworks"Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…
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Brand safetyBrand safetyMedia measurementDiversity & InclusionNational industry associations from 25 countries gather in Istanbul
Read more about "National industry associations from 25 countries gather in Istanbul"WFA National Associations Council members discussed the leadership role of national associations in helping their members and the…
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Media measurementAn update on the advertisers’ approach to cross-media measurement
Read more about "An update on the advertisers’ approach to cross-media measurement"Since early 2021, our advertiser-led, multi-stakeholder programme ‘Halo’ has been breathing life into a new…
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Brand safetyBrand safetyMedia measurementMedia literacyMedia InnovationNew Media OpportunitiesBrand purposeBrand reputationWFA issues Global Media Charter 3.0
Read more about "WFA issues Global Media Charter 3.0"The Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies 5 priority areas covering…
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Media measurementSpotlight: Reach Curves Gone Rogue
Read more about "Spotlight: Reach Curves Gone Rogue"A webinar with guest speaker Karen Nelson Field PhD (Founder and CEO, Amplified Intelligence)
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Ad fraud & verificationMedia transparencyProgrammaticUK programmatic audit suggests improvements in online advertising transparency
Read more about "UK programmatic audit suggests improvements in online advertising transparency"Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Media measurementOrganisation & structureMedia transformationData collection & privacyData-driven marketingMarketing effectivenessWFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies
Read more about "WFA Forum: New York Media Forum Overview - 28th February 2023 – Marketing Effectiveness and First Party Data Strategies"Meeting overview and agenda from WFA’s New York Media Forum on the 28th of February 2023
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Media measurementMedia literacyMediaSense and WFA announce Media Transformation partnership
Read more about "MediaSense and WFA announce Media Transformation partnership"Independent global media advisors, MediaSense, announce their strategic partnership with WFA. This partnership will focus on Media…
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Brand safetyDigital policyBrand safetyMarketing lawWFA Guide: DSA and DMA implementation
Read more about "WFA Guide: DSA and DMA implementation"WFA has developed a guide to shed light on some of the remaining questions on the EU’s Digital Services Act (DSA) and Digital…
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ChannelsMedia governanceMarketing operationsSpotlight: Navigating global media demand and pricing trends – 2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2023 & beyond"We were joined by guest speaker, Mark Gallagher (EVP Global Investment) at Omnicom Media Group, as we delved into global media…
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Brand safetyBrand safetyBrand reputationWFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard
Read more about "WFA Better Marketing Pod Ep 24: on brand safety with Gordon Crovitz, NewsGuard"WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
Upcoming events
See all events
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We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 6-8, at etc. venues Country Hall in London.
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For global/regional in-house agency leaders and specialists
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For global/regional marketing and connection planning leaders
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External event: Protect, Verify, Perform – How attention drives outcomes
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
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Meeting for global/regional media directors or similar
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Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
WFA is the only organisation representing and connecting global marketers
We are the only global organisation representing the common interests of marketers. We bring together the biggest markets and marketers worldwide, representing roughly 90% of all the global marketing communications spend, almost US$ 900 billion annually. We champion responsible and effective marketing communications.
Become a WFA Member
"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard
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