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I subscribeThis WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
Webinar featuring Andrew Altersohn, CEO of AD/FIN
Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
Survey to determine how clients are using digital media auditors, and whether viewability and verification services are being…
For global/regional marketing and connection planning leaders
London United Kingdom
07 Jun 2023
WFA members have been offered complimentary tickets to attend this Double Verify/Campaign event taking place in London on 9th June 2023.
Meeting for global/regional media directors or similar
13 Jun 2023
A webinar with BVA BDRC Asia on Customer Effort analysis
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward.
For senior experts from a broad range of functions, including marketing, legal, policy and compliance.
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"You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out" - Raja Rajamannar, CMO Mastercard