Media Governance & Guardianship

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Media Governance & Guardianship

  1. Survey on media management in the US
    Benchmarks & surveys
    10 February 2015
    Media governanceAgency rostersOrganisation & structure

    Survey on media management in the US

    WFA

    Survey on client-side media management in the US, including the level of optimisation the market allows, the prevalence of media…

    Read more about "Survey on media management in the US"
  2. Guide to Programmatic Media (2014)
    Guides & templates
    3 July 2014
    ProgrammaticAgency managementData & analytics

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks…

    Read more about "Guide to Programmatic Media (2014)"
  3. WFA Media Charter (2008)
    Guides & templatesReports & whitepapers
    9 January 2008
    Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyBrand safety

    WFA Media Charter (2008)

    WFA

    This charter has been developed by the Media Committee of the WFA.

    Its aim is to state the advertisers’ principles and…
    Read more about "WFA Media Charter (2008)"

Upcoming events

25 Apr 2023

Global Marketer Week

More details
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  1. Media Forum APAC

    01 Feb 2023

    There are places available .

    For Senior Media Leaders and Marketers responsible for marketing investment

    More information Register for this meeting

  2. National Associations Council: Priorities and planning for 2023

    01 Feb 2023

    There are places available .

    For National Associations Council members only.

    More information Register for this meeting

  3. Insight Forum

    08 Feb 2023

    For global/regional market research and consumer insight specialists

    More information Register for this meeting

  4. Privacy Spotlight: US

    14 Feb 2023

    There are places available .

    If you want to get a comprehensive understanding of privacy developments in the US in 2023 and beyond then join us for this one-hour webinar.

    More information Register for this meeting

  5. Transparency in Political Advertising (TPA) Task Force

    16 Feb 2023

    There are places available .

    WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.

    More information Register for this meeting

  6. Spotlight: The Next Big Bets

    22 Feb 2023

    There are places available .

    Inspiration for the media and marketing agenda in 2023.

    More information Register for this meeting

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