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I subscribeJames Sampson, Asia Pacific VP & GM at DataXu, continues on from the successful WFA Workshop on Programmatic Buying earlier in…
Nick Manning, CSO of Ebiquity will share recommendations, jointly created with the ANA, following the widely publicised K2…
In this webinar, WFA will present the headlines from our ad fraud guidance, explaining the challenges we are facing as an industry…
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
WFA benchmark conducted for a member looking for average video view figures: view through rate, view time, number of views.
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
Open to all GARM members
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
Discover the Future of Cross-Media Measurement
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach on the EU proposal on the transparency and targeting of political advertising.
Meeting for global/regional media directors or similar
Campaign backlash and its impact on brand equity is a concern shared by marketers across industries.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.