WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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2015 saw global ad markets rise by 4% to over $540 billion.
The digital economy has given rise to Google, Apple, Facebook and Amazon.
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
2015 continued to see marketing to children grab the headlines.
The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…
2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…
WFA CEO Stephan Loerke reflects on te year 2015
