Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    Don’t scrap marketing procurement, embed it

    Don’t scrap marketing procurement, embed it

     
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  2.    Media transparency: picking a way through the storm

    Media transparency: picking a way through the storm

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  3. This is not your parents’ TV

    Read more about "This is not your parents’ TV"
  4. Keeping up in China

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  5.    Keeping a cool head amidst bulging waistlines
    Food marketing

    Keeping a cool head amidst bulging waistlines

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  6.    Are we witnessing a new dawn for public affairs?

    Are we witnessing a new dawn for public affairs?

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  7.    The path to digital transformation

    The path to digital transformation

    Only brands that understand their consumer and their digital behaviour will be able to reshape their businesses for digital. Matt Green…
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  8.    China encourages more responsible advertising

    China encourages more responsible advertising

    [caption id="attachment_596" align="alignright" width="200"] Li Xiao, Director Training & International Affairs at…
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  9.    Sustainable development is not just about saving the planet

    Sustainable development is not just about saving the planet

    WFA Contribution to ICC-UN Global Compact Good Practice Note on Sustainable Development
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  10. Food marketing

    EU kids see less and less food ads on TV

    European children are exposed to significantly less food ads on TV according to recent research conducted by Accenture Media…
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  11. Five priorities for media directors in 2015