WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
Search, browse through or filter by topics.
From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…
WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…
After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…
Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…
In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…
CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…
Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.
2015 saw global ad markets rise by 4% to over $540 billion.
The digital economy has given rise to Google, Apple, Facebook and Amazon.
In recent years much of the industry trade press has lamented the encroachment of procurement on marketing spend.
2015 continued to see marketing to children grab the headlines.
The INSIGHTFORUM was launched in 2014 and reflects a growing demand from WFA members to optimise market research and consumer…
2015 was punctuated by the rise in an existential threat to the advertising ecosystem, global policy challenges and a landmark…
WFA CEO Stephan Loerke reflects on te year 2015
