Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

Search, browse through or filter by topics.

Search field

All knowledge & updates

  1.    APEC continues focus on ad standards
    Self-regulation

    APEC continues focus on ad standards

    On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima,…

    Read more about "APEC continues focus on ad standards"
  2. Raising your game: driving effectiveness with online video

    Building on the momentum of the event in Singapore this May, the WFA held a similar seminar in Hong Kong on 5 August to continue the…

    Read more about "Raising your game: driving effectiveness with online video"
  3.    5 Ways Brands can improve Media Agency Capabilities

    5 Ways Brands can improve Media Agency Capabilities

    It was a full house in Shanghai as more than 30 client-side media leaders from the WFA network gathered in the L’Oreal offices for…

    Read more about "5 Ways Brands can improve Media Agency Capabilities"
  4.    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    WFA President & RBS CMO: 'Advertisers should remember they need agencies'

    The recent ANA report into media rebates in the US is an important moment for our industry and could be a positive catalyst for…

    Read more about "WFA President & RBS CMO: 'Advertisers should remember they need agencies'"
  5.    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling.

    Predictably, there are those who will find fault in Cannes Lions.

    Read more about "WFA’s CMOFORUM @ Cannes Lions. Storydoing over storytelling."
  6. Cannes Lions 2016 │ VR killed the radio star?

    The 63rd edition of the Cannes Lions International Festival of Creativity closed its doors just a few days back

    Read more about "Cannes Lions 2016 │ VR killed the radio star?"
  7.    4 sourcing takeaways from ProcureCon Marketing 2016

    4 sourcing takeaways from ProcureCon Marketing 2016

    On 14-15 June, WFA chaired the first two days of ProcureCon Marketing in London - a three-day event for marketing procurement…

    Read more about "4 sourcing takeaways from ProcureCon Marketing 2016"
  8.    15 tweets from Singapore CMOFORUM

    15 tweets from Singapore CMOFORUM

    2016’s first WFA CMOFORUM was held in Singapore on May 25th.

    Read more about "15 tweets from Singapore CMOFORUM"
  9.    Key learnings for marketing effectiveness and online video

    Key learnings for marketing effectiveness and online video

    Ranji David, Marketing Director, Asia at WFA, does a recap of one of WFA's most recent events in Singapore.

    Read more about "Key learnings for marketing effectiveness and online video"
  10. 4 Client Insights from the Festival of Media

    From 18th to 20th May, C Squared’s flagship conference, Festival of Media Global, celebrated its tenth anniversary of providing…

    Read more about "4 Client Insights from the Festival of Media"
  11. 3 Take-outs from Singapore Programmatic Workshop

    WFA held a Programmatic Workshop in Singapore in May, bringing together 28 regional marketers from across WFA’s Chief Digital…

    Read more about "3 Take-outs from Singapore Programmatic Workshop"
  12. A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami

    After a promising launch in 2015, WFA held its second IMCFORUM in Miami earlier this month.

    Read more about "A brief post on briefs: 5 takeaways from our latest IMCFORUM in Miami"
  13.    WFA breaks down walls between Insights and Media
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

    Read more about "WFA breaks down walls between Insights and Media"
  14.    iHuman

    iHuman

    How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…

    Read more about "iHuman"
  15. Lack of scrutiny has given ad fraud criminals a head start

    Read more about "Lack of scrutiny has given ad fraud criminals a head start"
  16. Digital Governance Exchange: 2015 Year in Review

    Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…

    Read more about "Digital Governance Exchange: 2015 Year in Review"
  17. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

    Read more about "Alcohol Marketing: 2015 Year in Review"
  18.    CMO FORUM: 2015 Year in Review

    CMO FORUM: 2015 Year in Review

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

    Read more about "CMO FORUM: 2015 Year in Review"
  19.    IMC FORUM: 2015 Year in Review

    IMC FORUM: 2015 Year in Review

    Six years since the launch of the WFA IMCFORUM in 2009, the network has grown significantly in size and geographical footprint.

    Read more about "IMC FORUM: 2015 Year in Review"
  20.    MEDIA FORUM: 2015 Year in Review

    MEDIA FORUM: 2015 Year in Review

    2015 saw global ad markets rise by 4% to over $540 billion.

    Read more about "MEDIA FORUM: 2015 Year in Review"
  21.    CDO FORUM: 2015 Year in Review

    CDO FORUM: 2015 Year in Review

    The digital economy has given rise to Google, Apple, Facebook and Amazon.

    Read more about "CDO FORUM: 2015 Year in Review"