WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
MediaSense's global survey of 100+ media agency professionals
MediaLink's global annual survey of 400+ marketing leaders
With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…