WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA…
Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of…
The world keeps throwing up new challenges, but marketers show that collaboration can be a powerful solution to even the toughest…
The WFA’s experts identify five areas for action in the year to come.
The latest climate conference is a mixed bag, resistance to change at a political level, combined with people driving real business…
This year’s Most Contagious highlighted the need for empathy combined with data and insights to create impactful and…
Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
MediaSense's global survey of 100+ media agency professionals
MediaLink's global annual survey of 400+ marketing leaders
With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
