WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which…
A detailed overview of recent developments concerning Meta’s behavioural advertising practices in Europe
WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
MediaLink's global annual survey of 400+ marketing leaders
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
Overview of the Media Forum held in Zurich, Switzerland in October 2023
With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
An in-depth overview of recent privacy developments in India impacting brand advertisers.
Overview of the Digital Governance Exchange (DGX) meeting held in person on 27 September 2023
Overview of Capability Forum held remotely on 12th October 2023.
WFA benchmark containing best practices of marketing budget setting.
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
From Insights to Foresights
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…