WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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A WFA member reached out to us with the aim to understand what Media Planning & Buying Management Tools would be recommended by…
WFA member bechmark on category management of market research & insights. For additional details, please log in.
Overview of the Sourcing Forum held on November 7th, 2019 in Singapore.
Overview of the Sourcing Forum held on 8 October, 2019 in Amsterdam.
This survey examines how WFA members are managing the issue of privacy compliance for cookies, pixels and other trackers, the level…
WFA member benchmark on common KPIs brands look at when buying on TV for the MEA region (or Middle East).
Meeting materials for WFA members.
The adoption of programmatic and ‘precision at scale’ principles, the changing nature of technology and data ownership…
The Marketing Technology landscape continues to grow at lightning speed and shows no sign of slowing. Fuelled by an expectation…
During this webinar you can hear from Greg Paull, Principal & Co-Founder, R3, as he offers a global overview of the current…
Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising
Hear from Max Bleyleben, Managing Director & Chief Privacy Officer at SuperAwesome, on how the latest regulatory trends are…
Transparency has been one of the words most used by advertisers in recent years when talking about their agency…
This is a joint business statement, co-signed by WFA, on collective redress in view of Council general approach.
This benchmarks looks at various aspects of a voice and audio branding strategy, such as: where does it sit within the organisation,…
Efforts to create truly integrated campaigns are still a work in progress for many
This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members,…
We are well past the point where video gaming can be viewed as a subculture and readily ignored by brands, says James Redden,…
The research explores how black, asian and minority ethnics (BAME) are represented in society across the advertising and media…
Notes and presentation slides from GARM community call on 31 October 2019
Are you responsible for delivering integrated communication? Watch this webinar to hear from Jonathan Turner, Chairman of OxfordSM,…