WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA benchmark containing best practices of marketing budget setting.
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 20…
From Insights to Foresights
A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share…
Are we seeing genuine innovation or just greater efficiency?
GARM's Adjacency Standards Working Group created a self-reporting template that helps ad buyers better understand and assess…
Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising…
Learn how GenAI is being rolled out in marketing across the globe.
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 19 September 2023.
A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in…
Generative AI can’t make big decisions for you, but it can help you make better decisions.
In recent discussions around Retail Media it has become evidently clear that accounting principals within organisations has become a…
WFA benchmark containing member-recommended capability training vendors .
WFA’s partnership with Marketing Matters celebrated its 8th year during Singapore’s iconic Formula 1 week. F1 fans know…
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and…
WFA member benchmark on how organisations are approaching the entertainment marketing category
WFA member benchmark on how organisations are evolving their approach to couponing.
This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…
This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…