Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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All knowledge & updates

  1.    WFA breaks down walls between Insights and Media
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

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  2.    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Agency managementMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…

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  3.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

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  4.    iHuman

    iHuman

    How can big companies deal with the talent challenge in 2016? Rob Dreblow, WFA's Head of Marketing Capabilities, highlights the need…

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  5.    Survey Results on Sourcing ad production
    Agency evaluation & performanceMarketing procurement

    Survey Results on Sourcing ad production

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

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  6.    Survey results on Best practice in media agency contract management
    Agency managementMarketing procurement

    Survey results on Best practice in media agency contract management

    A survey investigating which marketing departments are primarily responsible for contracts and MSAs, how the terms are communicated…

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  7.    SOURCING FORUM Meeting Overview Paris February 2016
    Marketing procurement

    SOURCING FORUM Meeting Overview Paris February 2016

     

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  8.    Benchmark on digital marketing training methods
    Organisation & structure

    Benchmark on digital marketing training methods

    WFA benchmark conducted for a member looking for digital marketing training methods.

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  9.    IMC FORUM Meeting Overview Dubai February 2016
    Integrated marketing

    IMC FORUM Meeting Overview Dubai February 2016

     

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  10.    MEDIA FORUM Meeting Overview Delhi February 2016

    MEDIA FORUM Meeting Overview Delhi February 2016

     

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  11.    What it takes to be a true Marketing Leader

    What it takes to be a true Marketing Leader

     

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  12.    Growth Drivers study report

    Growth Drivers study report

     

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  13.    Organising around the Customer Experience

    Organising around the Customer Experience

     

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  14.    MEDIA FORUM Meeting Overview London February 2016

    MEDIA FORUM Meeting Overview London February 2016

     

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  15. Lack of scrutiny has given ad fraud criminals a head start

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  16. WFA announces speakers for Global Marketer Week

    Tony Fernandes, AirAsia Group CEO and Founder, Tune Group of Companies, to open Global Marketer ConferenceTATA, RBS and Samsung…

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  17.    CDO FORUM Meeting Overview Hong Kong January 2016

    CDO FORUM Meeting Overview Hong Kong January 2016

     

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  18.    Benchmark on Decentralised Media Agency Recommendations
    Agency review & pitchingMarketing procurement

    Benchmark on Decentralised Media Agency Recommendations

    WFA benchmark conducted for a member interested in finding media agencies in several key geographies.

    Read more about "Benchmark on Decentralised Media Agency Recommendations"
  19. Digital Governance Exchange: 2015 Year in Review

    Good digital governance is increasingly being recognised as a key enabler of progress, allowing companies to embrace technologies…

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  20. Alcohol marketing

    Alcohol Marketing: 2015 Year in Review

    In June, the Responsible Marketing Pact, WFA’s flagship programme on responsible alcohol marketing, officially came into…

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  21.    CMO FORUM: 2015 Year in Review

    CMO FORUM: 2015 Year in Review

    CMOFORUM is an invitation-only network bringing together some of the most experienced and visionary global marketers in the…

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