WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
Search, browse through or filter by topics.
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…
A short survey to elicit member experiences in regard to on-boarding a new media agency.
Benchmark on recommended global PR agencies.
WFA Press Release
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
WFA benchmark on App Developers in Asia, conducted for a member looking for recommendations on best-in-class app developers in…
WFA benchmark on recommended digital agencies in South Korea.
This benchmark therefore looks at how many WFA members have roles such as CDOs/ CIOs/ CTOs/etc. in their company and what key…
Webinar with Decideware explores how marketing sourcing teams can better leverage data to make smarter, more effective strategic…
Benchmark on Pitch fees in South Africa, conducted for a member that was told by the Association for Communication and Advertising…
WFA Press Release
Webinar featuring Andrew Altersohn, CEO of AD/FIN