WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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This document provides recommendations for both parties, the agency and the client, on how organize, conduct and conclude a pitch…
Survey on how payment terms, supplier financing and pre-payments vary by supplier type.
Survey on how members source Public Relations suppliers and agencies, the trends within the category and how investment is…
Survey on category management of Print - working with suppliers, regional print hub models, remunerations and use of print…
This charter has been developed by the Media Committee of the WFA.
Its aim is to state the advertisers’ principles and…