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Agency managementMarketing procurementMarketing procurementBenchmark on Media rebates & agency remuneration China
Read more about "Benchmark on Media rebates & agency remuneration China"A benchmark examining average media rebate levels and agency remuneration levels among clients in China.
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Ad techBenchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
Read more about "Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers"A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
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Benchmark on the evolution of magazine readership and media buying
Read more about "Benchmark on the evolution of magazine readership and media buying"A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing, whether print is used more as a reach or frequency vehicle following the growth in digital activity, whether perspective on print positioning has changed recently.
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Media & analyticsDigital media transformationSurvey on data driven marketing (DDM)
Read more about "Survey on data driven marketing (DDM)"This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.
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Survey on Mobile Marketing China: Online to Offline
Read more about "Survey on Mobile Marketing China: Online to Offline"The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to identify key learning’s and priorities, and to provide recommendations to accelerate efforts and performance.
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Marketing structureMarketing in LATAM survey results
Read more about "Marketing in LATAM survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in LATAM.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in Philippines
Read more about "Benchmark on Recommended digital agencies in Philippines"WFA benchmark conducted for a member looking for recommended digital agencies in Philippines.
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Media & analyticsMarketing structureBenchmark on digital insight and innovation generation
Read more about "Benchmark on digital insight and innovation generation"A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.
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Agency managementMarketing strategyMarketing structureMarketing operationsMarketing organisationMarketing strategyBenchmark on media agency on-boarding - key considerations and pitfalls
Read more about "Benchmark on media agency on-boarding - key considerations and pitfalls"A short survey to elicit member experiences in regard to on-boarding a new media agency.
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Ad techSurvey on digital attribution modelling
Read more about "Survey on digital attribution modelling"Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
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Agency managementMarketing procurementMarketing procurementBenchmark on recommended digital agencies in Japan
Read more about "Benchmark on recommended digital agencies in Japan"WFA benchmark conducted for a member looking for recommendations on digital agencies in Japan.
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Agency managementMarketing procurementMarketing procurementBenchmark on Recommended digital agencies in South Korea
Read more about "Benchmark on Recommended digital agencies in South Korea"WFA benchmark on recommended digital agencies in South Korea.
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Webinar on Programmatic Media: Seeing Through the Financial Fog
Read more about "Webinar on Programmatic Media: Seeing Through the Financial Fog"Webinar featuring Andrew Altersohn, CEO of AD/FIN
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Marketing procurementMarketing procurementBenchmark on media agency rate
Read more about "Benchmark on media agency rate"Benchmarked media agency rates by role for Germany, UK and US.
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Marketing structureCMO ForumMarketing organisationSurvey on digital resource engagement with brand marketing
Read more about "Survey on digital resource engagement with brand marketing"Survey to determine how digital teams and brand marketing teams typically engage with one another in global organisations.
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Ad techMarketing procurementMarketing procurementBenchmark on retargeting investment & approach
Read more about "Benchmark on retargeting investment & approach"Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
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Marketing procurementMarketing strategyMarketing procurementMarketing strategyBenchmark on media budget setting
Read more about "Benchmark on media budget setting"Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
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Marketing strategyMarketing technologyCMO ForumDigital media transformationMarketing strategyMarketing technologySurvey on Digital Transformation
Read more about "Survey on Digital Transformation"The aim of this study is to provide insight into the changes businesses are undertaking due to the impact of digital on customer behaviour and the competitive advantage being sought by managing these changes, both internally and externally, increasingly known as ‘digital transformation’.
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Media & analyticsMarketing structureMarketing in Africa Interim regional survey results
Read more about "Marketing in Africa Interim regional survey results"This document was designed as a means to benchmark thoughts and actions in relation to marketing in Africa. It contains interim consolidated, anonymous, responses from 82 client-side marketers in Africa.
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Media & analyticsSurvey on ROMI - Your approach & measurement
Read more about "Survey on ROMI - Your approach & measurement"Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and individuals involved.
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Marketing technologyMarketing technologyMedia transformationBenchmark on supporting ecommerce with digital marketing
Read more about "Benchmark on supporting ecommerce with digital marketing"Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.
