A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.

Meet Brian Yuyi, CEO of MASA

Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador, Belinda Smith, are so many continuing to push brand messages in the midst of a violent face-off?

Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as anyone else, says Marketing Week Editor-in-Chief, Russell Parsons

S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.

In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.

Please note that GARM was discontinued on August 8 2024. See more here.

Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.

Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their decisions are having. Gabrielle Robitaille, WFA's Digital Policy Manager, explains.

There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.