Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
RSS Feed
-
Global Marketer WeekCMO ForumPeople + Purpose = Performance
Read more about "People + Purpose = Performance"Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
-
Advertising & policyBrand purposeCross-media measurementGlobal Marketer WeekPutting people first
Read more about "Putting people first"People are what matters in marketing and Global Marketer Week in Lisbon brought together more than 1,000 from more than 35 countries. Stephan Loerke, WFA CEO, reviews his highlights from the week.
-
Advertising & policyGlobal Marketer WeekWhy policy professionals need to get excited about marketing
Read more about "Why policy professionals need to get excited about marketing"Marketers and policy professionals must bridge the gap that divides them. Rebecka Allén explains why that is critical for the business.
-
Global Marketer WeekMarketing procurementMarketing procurementPartnering with Finance
Read more about "Partnering with Finance"A great relationship with finance is key to building marketing procurement’s profile across an organisation. WFA Global Marketer Week in Lisbon heard some top tips for making it happen.
-
Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can save the Internet
Read more about "Better Marketing: Marketing can save the Internet"Adrian Lovett, President & CEO of the World Wide Web Foundation, makes the case on how marketing can change the world for the better.
-
Marketing structureGetting our priorities straight
Read more about "Getting our priorities straight"What are the big issues for marketers in 2019? Rob Dreblow delves into the evolving worlds of media, procurement and integration.
-
Agency management
Media agency management: Where are we headed?
Read more about "Media agency management: Where are we headed?"A new WFA report identifies the latest trends in global media agency models and remuneration
-
Advertising & policyMarketing strategyMarketing structureCMO ForumMarketing capabilitiesMarketing strategyDavid Wheldon: The ground is changing but the basics remain the same
Read more about "David Wheldon: The ground is changing but the basics remain the same"WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right
-
Advertising & policy5 WFA marketing predictions for 2019
Read more about "5 WFA marketing predictions for 2019"WFA shares five issues that might rise up the global marketer agenda in 2019
-
Advertising & policyWFA CEO: 2018 in review
Read more about "WFA CEO: 2018 in review"Stephan Loerke looks back at 2018 and what it meant from a brand owner's perspective
-
Advertising & policyDigital policy4 WFA policy predictions for 2019
Read more about "4 WFA policy predictions for 2019"The WFA policy team share their predictions for what the next 12 months hold for brands.
-
CreativityMarketing effectiveness5 of the Most Contagious ideas of 2018
Read more about "5 of the Most Contagious ideas of 2018"From embracing risk to admitting your imperfections and taking a stand
-
Advertising & policyInclusive marketingTackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G
Read more about "Tackling gender bias in advertising: six lessons from Unstereotype Alliance member P&G"WFA webinar on progressive gender portrayals in advertising organised in partnership with UN Women
-
Advertising & policyGlobal Marketer of the YearMarketing structureInclusive marketingThe 6 global marketers of 2018 in 12 tweets
Read more about "The 6 global marketers of 2018 in 12 tweets"Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.
-
Privacy & techGDPR: the emergence of a global standard on privacy?
Read more about "GDPR: the emergence of a global standard on privacy?"We are still far from seeing one global standard across all markets and this raises a number of challenges for companies.
-
Advertising & policyDigital policyBrand safety, ePrivacy, AVMSD… WFA members’ policy priorities
Read more about "Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities"In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going forward.
-
Advertising & policyUN calls for greater cooperation with industry - but that’s not happening at a national level
Read more about "UN calls for greater cooperation with industry - but that’s not happening at a national level"If food and alcohol marketers were looking for some regulatory respite, the UN was a good place to be last month, says Will Gilroy
-
CMO ForumNine steps to identifying an agency set-up that fits your organisation’s needs
Read more about "Nine steps to identifying an agency set-up that fits your organisation’s needs"From strategy and planning to measurement, here are some steps each organisation should take to adopt an agency rosters model that best suits its needs
-
Global CMO Insights from Cannes
Read more about "Global CMO Insights from Cannes"In Cannes this year, the WFA, with the help of The Economist Group, talked to a number of CMOs about their priorities and challenges and how they are facing up to them.
-
CMO ForumGlobal CMO insights from Cannes
Read more about "Global CMO insights from Cannes"Produced with the help of The Economist Group
-
Privacy & techLife after GDPR: what next for the advertising industry?
Read more about "Life after GDPR: what next for the advertising industry?"Two months have passed since GDPR came into effect and brands are facing up to the consequences it brings for digital marketing.
