Posts about Cross-media measurement

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation
    Event reports
    Agency managementCross-media measurementMedia & analyticsMarketing structureCMO ForumDigital media transformation

    WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

    WFA

    Meeting overview and agenda from WFA’s Remote Media Forum on the 18th of January 2023

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  2. WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
    Event reports
    Cross-media measurementMarketing effectiveness

    WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022

    WFA

    Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022

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  3. People first measurement
    Expert opinion
    Cross-media measurement

    People first measurement

    Matt Green

    The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media Services at WFA, assesses the progress so far.

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  4. Spotlight: Programmatic Supply-Chain Solutions
    Video
    Cross-media measurement

    Spotlight: Programmatic Supply-Chain Solutions

    WFA

    Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in the way of it reaching its full potential.

    Read more about "Spotlight: Programmatic Supply-Chain Solutions"
  5. Spotlight: Putting attention to work
    Video
    Cross-media measurement

    Spotlight: Putting attention to work

    WFA

    One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift towards this from other metrics such as viewability as a key indicator for success.

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  6. WFA Benchmark Results: Measuring Media Dollars & Performance
    Benchmark
    Cross-media measurementMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    WFA

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
  7. WFA Benchmark: Web tracking in a cookieless world
    Benchmark
    Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    WFA

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.

    Read more about "WFA Benchmark: Web tracking in a cookieless world"
  8. Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
    Benchmark
    Cross-media measurementMedia & analyticsMarketing technologyMarketing technology

    Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath

    WFA

    A WFA member was looking for reviews of GMP365

    Read more about "Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath"
  9. Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
    Event reports
    Advertising & policyCross-media measurementMarketing effectivenessValue of advertisingInclusive marketing

    Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement

    WFA

    Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022

    Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"
  10. National industry associations from 29 countries gather in Athens
    NewsEvent reports
    Advertising & policyCross-media measurementGlobal Marketer WeekSustainability

    National industry associations from 29 countries gather in Athens

    WFA

    WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including on climate action, online safety and media measurement.

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  11. Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Benchmark
    Cross-media measurementMarketing effectivenessValue of advertising

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  12. Media Forum Meeting Overview (24th February 2022)
    Advertising & policyCross-media measurement

    Media Forum Meeting Overview (24th February 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

    Read more about "Media Forum Meeting Overview (24th February 2022)"
  13. Sweden’s cross-media measurement initiative unveils industry standard for media buying
    News
    Advertising & policyCross-media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    WFA

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

    Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"
  14. Canadian association appoints lead for cross-media measurement initiative
    News
    Advertising & policyCross-media measurement

    Canadian association appoints lead for cross-media measurement initiative

    WFA

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

    Read more about "Canadian association appoints lead for cross-media measurement initiative"
  15. 27 national associations address cross-media measurement and brand safety concerns
    NewsEvent reports
    Advertising & policyCross-media measurement

    27 national associations address cross-media measurement and brand safety concerns

    WFA

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and brand safety locally

    Read more about "27 national associations address cross-media measurement and brand safety concerns"
  16. WFA CEO: “Build Back Better has started”
    Expert opinion
    Advertising & policyCross-media measurement

    WFA CEO: “Build Back Better has started”

    Stephan Loerke

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

    Read more about "WFA CEO: “Build Back Better has started”"
  17. Canada unveils cross-media measurement committee
    News
    Advertising & policyCross-media measurement

    Canada unveils cross-media measurement committee

    WFA

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

    Read more about "Canada unveils cross-media measurement committee"
  18. Global advertisers unveil a collaborative new approach to cross-media measurement
    Press releases
    Cross-media measurement

    Global advertisers unveil a collaborative new approach to cross-media measurement

    WFA

    UK and US to lead implementation following international peer review

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  19. GCC association launches cross-media measurement initiative
    News
    Advertising & policyCross-media measurement

    GCC association launches cross-media measurement initiative

    WFA

    ABG’s UAE Audience Measurement Project will focus primarily on video and upper-funnel metrics

    Read more about "GCC association launches cross-media measurement initiative"
  20. Swedish ad industry join forces to develop standards for media buying
    News
    Advertising & policyCross-media measurement

    Swedish ad industry join forces to develop standards for media buying

    WFA

    Swedish advertisers join agencies and media owners for cross-media measurement initiative

    Read more about "Swedish ad industry join forces to develop standards for media buying"
  21. Mind the Gap - 2020
    BenchmarkReport
    Trends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    Ebiquity

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap.

    Read more about "Mind the Gap - 2020"