Posts about Data management

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Benchmark on recommended Digital Analytics Agencies
    Benchmark
    Agency managementMedia & analytics

    Benchmark on recommended Digital Analytics Agencies

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on recommended Digital Analytics Agencies"
  2. Survey on Media Governance and Guardianship
    Benchmark
    Advertising & policyCross-media measurementMedia & analytics

    Survey on Media Governance and Guardianship

    WFA

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Media Governance and Guardianship"
  3. Recommendations to master data & tech (2017)
    Report
    Digital policyAd techMedia & analyticsData governancePrivacy & techGlobal Marketer WeekMarketing technologyDigital media transformationMarketing technology

    Recommendations to master data & tech (2017)

    WFA

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model choices; how they might adopt processes to better exploit data, and how can this account for global vs local structures.

    Read more about "Recommendations to master data & tech (2017)"
  4. A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Benchmark
    Media & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  5. DGX Meeting Overview (February 2017)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX Meeting Overview (February 2017)

    WFA

    Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.

    Read more about "DGX Meeting Overview (February 2017)"
  6. 10 steps to close the gap between digital consumers and businesses
    BenchmarkReport
    Ad techMarketing strategyCMO ForumDigital media transformationMarketing strategy

    10 steps to close the gap between digital consumers and businesses

    WFA, The Digital Consultancy

       

    Read more about "10 steps to close the gap between digital consumers and businesses"
  7. Five step process to Data Driven Marketing (2017)
    Report
    Ad techMedia & analyticsPrivacy & techCMO ForumDigital media transformation

    Five step process to Data Driven Marketing (2017)

    WFA, The Customer Framework

       

    Read more about "Five step process to Data Driven Marketing (2017)"
  8. ‘SPARCS’ – a framework to plan for your digital transformation
    Report
    CMO ForumDigital media transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

    WFA, FutureMarketer

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

    Read more about "‘SPARCS’ – a framework to plan for your digital transformation"
  9. Benchmark on setting up knowledge/insights sharing platforms
    Benchmark
    Media & analytics

    Benchmark on setting up knowledge/insights sharing platforms

    WFA

     WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including recommended suppliers.

    Read more about "Benchmark on setting up knowledge/insights sharing platforms"
  10. Benchmark on recommended Customer Data Strategy Consultants
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark on recommended Customer Data Strategy Consultants

    WFA

     WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.

    Read more about "Benchmark on recommended Customer Data Strategy Consultants"
  11. Benchmark an Introduction to sourcing Consumer Insights
    Benchmark
    Agency managementMedia & analyticsMarketing procurementMarketing procurement

    Benchmark an Introduction to sourcing Consumer Insights

    WFA

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research suppliers, and managing global research communities.

    Read more about "Benchmark an Introduction to sourcing Consumer Insights"
  12. Benchmark on the use of DMPs by insights teams to generate consumer insights
    Benchmark
    Ad techMedia & analytics

    Benchmark on the use of DMPs by insights teams to generate consumer insights

    WFA

    WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.

    Read more about "Benchmark on the use of DMPs by insights teams to generate consumer insights"
  13. Survey on data driven marketing (DDM)
    Benchmark
    Media & analyticsDigital media transformation

    Survey on data driven marketing (DDM)

    WFA, The Customer Framework

    This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and efficient marketing.

    Read more about "Survey on data driven marketing (DDM)"
  14. Benchmark on digital insight and innovation generation
    Benchmark
    Media & analyticsMarketing structure

    Benchmark on digital insight and innovation generation

    WFA

    A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to identify digital insights and ideas; how external sources are used to discover digital innovation, other than the traditional route of agencies.

    Read more about "Benchmark on digital insight and innovation generation"
  15. Benchmark on working with digital asset management suppliers
    Benchmark
    Agency managementMarketing procurementMarketing technologyMarketing organisationMarketing procurementMarketing technology

    Benchmark on working with digital asset management suppliers

    WFA

    Benchmark on working with digital asset management suppliers and software providers who implement workflow management.

    Read more about "Benchmark on working with digital asset management suppliers"
  16. Survey on brand tracking
    Benchmark
    Media & analytics

    Survey on brand tracking

    WFA

    Survey looking at market research investment in brand tracking and consumer intelligence, survey sample size and methodology, pre-testing and planning.

    Read more about "Survey on brand tracking"
  17. Guide to Programmatic Media (2014)
    Guides & templates
    Trends & forecastsAd techAgency managementMedia & analyticsPrivacy & tech

    Guide to Programmatic Media (2014)

    WFA

    An introduction and guide to the programmatic media landscape, with focus on the suppliers and the different models of trading desks available to advertisers.

    Read more about "Guide to Programmatic Media (2014)"