CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out the highlights.

40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the year of overcoming barriers of entry to AI; including the skills gap, data complexity and, crucially, trust. Jonathan shares on how marketers and communicators can move to build trust in technology and help companies get out of the AI sandbox. 

The CMO brief has never been so complex. Against a backdrop of polarised politics, a 24/7 newsreel and endless changes in consumer habits and technology, CMOs are tasked to drive business growth through purposeful and inclusive brands that appeal to new, more diverse audiences. Has CMO become the impossible job? The host of the Better Marketing podcast, David Wheldon, asks practising CMOs and an AI infused version of marketing guru Mark Ritson.

From Nashville to Yokahama. Allyson's journey within Nissan is unique: a female marketing leader in a traditionally male-dominated industry. As Corporate VP & CMO at Nissan, Allyson tells us about the company’s world-leading innovative marketing helping to drive Nissan’s global success.

Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

Top marketers have an appetite for even more policy input on key issues such as sustainability, risk management and reputation.

WFA launches model Framework for Positive Marketing Behaviours to help foster collaboration and enable marketers to better manage risk and opportunity in a polarised world.

Asmita Dubey, the Chief Digital and Marketing Officer at L’Oréal and the current WFA Global Marketer of the Year, and Jenny Rooney, Chief Experience Officer at Adweek, are the final two speakers for this year’s Global Marketer Conference.

How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May 16, during the WFA Global Marketer Week.