Some marketers gain experience by moving around from company to company. For Wanda Weigert, Global Chief Brand Officer and Executive Director for Argentina at technology company Globant, that learning process has happened in situ.

What makes a brand truly meaningful in people's lives? In this captivating conversation with Dr Marcus Collins - professor, agency strategist, and cultural marketing expert - we explore how the most powerful brands transcend their product categories to become vessels of meaning in culture.

New WFA research, Marketer of the Future 2025, highlights key factors separating brand leaders and those who are under-performing. Senior marketers share their views on the back of the research.

In this episode of WFA's Better Marketing Podcast in partnership with Meta, David Wheldon speaks with Dr Frederique Covington Corbett, who is in the private sector division of Unicef as Chief of Global Brand & Marketing. David and Frederique discuss the biggest mistake marketers make, whether Gen Alpha is getting the leadership they need, why CEOs need to become Chief Energy Officers, the hushing trend sweeping across companies and what Chief Marketing Officers may be surprised about when it comes to standing out in judging for the Effie Awards.

In the first of a new series, WFA chats to the global marketing lead for Zespri to explore his marketing journey from boyhood to his current ambitions for New Zealand’s kiwi exporting behemoth.

In 2025, WFA and Kantar will launch a series of case study led playbooks to help take Sustainable Marketing 2030 from theory into practice for marketers. The first playbook, published in January 25, focuses on creativity.

WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.

WFA’s year has reflected the rapidly evolving and uncertain economic and geo-political landscape in which we and our members operate. It’s been a bit of a rollercoaster with both lows and highs.

With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm and Alexandre Boyer explore the key areas likely to dominate regulatory debates that will impact brand marketers over the coming months.