WFA has launched its annual search for a global marketing star who best harnesses creativity and innovation to deliver for their organisations, consumers and the industry.

Overview of the WFA CMO Forum held in person in Cannes

WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

MediaLink's global annual survey of 400+ marketing leaders

WFA’s partnership with Marketing Matters celebrated its 8^th year during Singapore’s iconic Formula 1 week. F1 fans know that it’s the Constructor, the team constructing the winning car, and not the drivers’ title which is fought over most fiercely. That focus on teamwork and collaboration was reflected in the on-stage narrative and discussions between the 250 delegates.

WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of marketing to make a real difference to brands, businesses and society.

WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

Reversing the decline in creative communications effectiveness