Overview of the CMO Forum held in New York City in November 2023

With nominations for WFA Global Marketer of the Year 2023 open until October 11, members of the expert jury were asked to share their views on what Global Marketer of the Year nominees should focus on to drive their businesses and the industry forward.

In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in partnership with Kantar’s Sustainable Transformation Practice, we have received amazing feedback from CMO’s and Sustainability leaders around the world.

WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

Reversing the decline in creative communications effectiveness

Overview of the CMO Forum held remotely on April 6, 2022.

Bathroom tissue brand Quilted Northern makes claims on its website and on packaging about its practice of planting trees to replace those used to make its products. Were these claims credible?

Even the brand name of CalciTrio Naturell food supplement came under scrutiny when Hungary’s regulator looked at its TV and print messages. The results are here.

EasyJet’s claim in a French press ad that it doesn’t “teach lessons, we offset our emissions" and "From 2019 we are offsetting our carbon emissions from the fuel used on all our flights by supporting environmental projects” attracted a complaint. Find out if the message was in line with the country’s advertising standards here.

Rock Gas Wellington’s Facebook post states that "LPG is a fantastic fuel for heating and cooking and offers lower carbon emissions than other energy options.” The ASA had to assess whether this was true, what did they decide?