WFA’s partnership with Marketing Matters celebrated its 8^th year during Singapore’s iconic Formula 1 week. F1 fans know that it’s the Constructor, the team constructing the winning car, and not the drivers’ title which is fought over most fiercely. That focus on teamwork and collaboration was reflected in the on-stage narrative and discussions between the 250 delegates.

Rebecka Allén, Director of Consumer Policy, explores why food and alcohol brands risk falling out of grace with WHO and UNICEF. And why it matters for marketers.

WFA member benchmark on how organisations are approaching the entertainment marketing category

This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight Forum

In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in partnership with Kantar’s Sustainable Transformation Practice, we have received amazing feedback from CMO’s and Sustainability leaders around the world.

Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organisation look more woke. It was like an Uber for diversity.

Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we began a process to distribute knowledge on the topic among our members.

Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer behaviour and lay the foundations for long-term growth.

In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.