Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and easily rent a minority. If you were a multinational corporation who’d realized, in a panic, that your conference panel or client meeting consisted entirely of white men, you could go on my site and, with just a couple of clicks, order the minority of your choice to make your organisation look more woke. It was like an Uber for diversity.

Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we began a process to distribute knowledge on the topic among our members.

Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer behaviour and lay the foundations for long-term growth.

In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on substantiation and communication of explicit environmental claims (Green Claims directive). The proposal is part of the Commission’s 2020 New Circular Economy Action Plan under the umbrella of its European Green Deal policy, which aims for the EU to be climate neutral by 2050.

Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July 2022

Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and beyond).

A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the GDPR

Cannes Lions jurors and commentators share their views on this year's edition of the festival.

WFA member benchmark on recommended PR agencies operating in SEA region.