WFA member benchmark of recommendations for creative and influencer marketing in MENA

Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.

This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.

Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023

Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.

CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions International Festival of Creativity 2023.

Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for WFA’s Planet Pledge, outlines how marketers can move the levers for change.

What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of plausible answers, but the correct one, in this case, is The Dinah Shore Weekend. Column by Guardian writer and brand strategist, Arwa Mahdawi. 

As part of the PepsiCo Positive (pep+) transformation, Quaker developed science-based crop intelligence to support sustainable production across the Quaker oat sourcing footprint.