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CMO ForumMarketing operationsBenchmark: KPI Dashboard
Read more about "Benchmark: KPI Dashboard"WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and are seeking inspiration
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Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and beyond).
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CMO ForumDigital media transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand safety at Meta and the positive impact generative AI can have on society when properly harnessed.
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Advertising & policyDigital policyPrivacy & techDGX Benchmark: Meta Pixel
Read more about "DGX Benchmark: Meta Pixel"A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the GDPR
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CMOs need to change internal culture to deliver data ethics
Read more about "CMOs need to change internal culture to deliver data ethics"CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the ethical and responsible use of data. WFA has developed a playbook to help brands bridge that gap.
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Cannes LionsInclusive marketingKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Marketing procurementMarketing procurementBenchmark: Search engine optimisation (SEO) structure
Read more about "Benchmark: Search engine optimisation (SEO) structure"WFA member benchmark exploring SEO structures.
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Marketing procurementMarketing procurementBenchmark: PR agencies in South East Asia
Read more about "Benchmark: PR agencies in South East Asia"WFA member benchmark on recommended PR agencies operating in SEA region.
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CMO ForumMarketing operationsBenchmark: Recommended DAM (Digital Asset Management) systems
Read more about "Benchmark: Recommended DAM (Digital Asset Management) systems"WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
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Marketing structureRetail media & ecommerceMedia Forum Overview – Taking a Deeper Dive into Retail Media
Read more about "Media Forum Overview – Taking a Deeper Dive into Retail Media"Meeting overview and agenda from the Media Forum on the 8th of June 2023.
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Marketing procurementMarketing procurementSourcing Forum meeting overview (July 2023)
Read more about "Sourcing Forum meeting overview (July 2023)"Overview of the Sourcing Forum held in Singapore on the 5th July 2023.
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Advertising & policyCMO ForumCMO Forum meeting overview (June 2023)
Read more about "CMO Forum meeting overview (June 2023)"Overview of the CMO Forum held during Cannes Lions in June 2023
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Influencer marketingCMO ForumBenchmark: Recommended partners for creative and influencer marketing in MENA
Read more about "Benchmark: Recommended partners for creative and influencer marketing in MENA"WFA member benchmark of recommendations for creative and influencer marketing in MENA
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Advertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerceMedia Forum Overview - Global Marketer Week Istanbul 2023
Read more about "Media Forum Overview - Global Marketer Week Istanbul 2023"Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Spotlight: Embracing the messiness of culture
Read more about "Spotlight: Embracing the messiness of culture"Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Spotlight: Media Contract Guidance Webinar – Focus on China
Read more about "Spotlight: Media Contract Guidance Webinar – Focus on China"How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and unambiguous contracts with their agency partners?
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Advertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformationMy five takeaways from Cannes 2023
Read more about "My five takeaways from Cannes 2023"This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative effectiveness and real purpose, and the challenges of addressing sustainability and inclusion. Stephan Loerke, WFA CEO, provides his take-aways from five days in the south of France.
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Media Contract Guidance for Advertisers: Global Best Practice
Read more about "Media Contract Guidance for Advertisers: Global Best Practice"WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Digital policyPrivacy & techDGX meeting overview (June 2023)
Read more about "DGX meeting overview (June 2023)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
Read more about "Spotlight: The Sourcing Board presents ‘Our Journey Forward’"3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but, also look forward.
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Inclusive marketingWave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Read more about "Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion"Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination are still on basis of age, gender and care-giving status. Disabled respondents report the worst lived experiences.
