WFA's Global Marketer of the Year, Cristina Diezhandino, is joined on stage by Ali Hanan of Creative Equals, who has helped Diageo agitate for change in the global marketing industry and deliver against a shared ambition - more diverse and inclusive creative leadership. Through a Progressive Marketing Flywheel of inclusion, creativity and purpose, this session will inspire us to think differently about one of the toughest, yet most meaningful, metrics: return on inclusion.

Rupen Desai provokes the need to move from extractive growth to a different value creation model, one where people, the planet and prosperity, all thrive together, never one at the cost of one another.

WFA National Associations Council members discussed the leadership role of national associations in helping their members and the industry drive sustainable growth

WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas; marketing and children, influencer marketing, data ethics, diversity and inclusion, responsible media and environmental sustainability.

While 87% say they are increasingly critical, only 47% link their frameworks to ESG goals.

Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering competition, accountability, responsibility, sustainability, and people.

The WFA has unveiled a raft of new speakers for Global Marketer Week at the end of April, including five new names for the Global Marketer Conference on April 27

Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of sustainable growth.

With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental, social and governance (ESG) considerations into their company operations, marketing’s role in delivering on brand promises will be under the spotlight at Global Marketer Week in Istanbul.

WFA National Associations Council members discuss the leadership role of national associations in fostering a more sustainable advertising industry, including on climate action, online safety and media measurement.

Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil receives special award.