Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
WFA has developed a briefing document with an overview of latest developments to help members keep track of practices impacting their online advertising
An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children.
Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers. For more in-depth resources for policy professionals, please see below:
An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns.
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech people’s Messiah complex, upcoming regulation and his three reasons to be optimistic about 2023.
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to brand safety and the Global Alliance for Responsible Media (GARM), which Twitter reinforced.
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.
Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 November 2022.
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.
The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for replay, Tom Standage, deputy editor of The Economist, gives an exclusive insight into the top 10 topics of the The World Ahead: 2023 report.
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content to match the diversity of its audience. This is the first article in a series by WFA Diversity & Inclusion Taskforce members ahead of its 2023 inclusion census.
The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In.
Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.
Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand reputation. Rob Rakowitz, WFA Initiative Lead for GARM, explains how the tools put transparency and choice back into the industry.
Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content.