Posts about Advertising & policy

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
    Advertising & policyDigital policy

    WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

    WFA has developed a briefing document with an overview of latest developments to help members keep track of practices impacting their online advertising 

    Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."
  2.    Food Marketing to Kids - Heatmap
    Advertising & policy

    Food Marketing to Kids - Heatmap

    An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. 

    Read more about "Food Marketing to Kids - Heatmap"
  3.    EU legislation on Green Claims: Resources for Advertisers
    Advertising & policy

    EU legislation on Green Claims: Resources for Advertisers

    Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing on the EU’s plans to regulate green claims which outlines the key provisions relevant for advertisers. For more in-depth resources for policy professionals, please see below:

    Read more about "EU legislation on Green Claims: Resources for Advertisers"
  4.    HFSS marketing restrictions: 12 markets to watch in 2023
    Advertising & policy

    HFSS marketing restrictions: 12 markets to watch in 2023

    An overview of 12 markets around the world, currently debating or implementing far-reaching food marketing restrictions

    Read more about "HFSS marketing restrictions: 12 markets to watch in 2023"
  5. Advertising & policy

    Twitter announces its acceleration agenda with GARM to answer brand safety needs

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns.

    Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"
  6.    Five predictions for 2023
    Advertising & policyDigital policyBrand reputationMarketing capabilities

    Five predictions for 2023

    From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some predictions for what the next 12 months hold for brands.

    Read more about "Five predictions for 2023"
  7.    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
    Advertising & policyDigital policy

    WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist

    WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech people’s Messiah complex, upcoming regulation and his three reasons to be optimistic about 2023.

    Read more about "WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist"
  8.    TPA Taskforce overview (December 2022)
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (December 2022)

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022

    Read more about "TPA Taskforce overview (December 2022)"
  9.    DGX meeting overview (December 2022)
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (December 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022

    Read more about "DGX meeting overview (December 2022)"
  10. Advertising & policy

    WFA and GARM meet Musk to discuss brand safety

    On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to brand safety and the Global Alliance for Responsible Media (GARM), which Twitter reinforced. 

    Read more about "WFA and GARM meet Musk to discuss brand safety"
  11.    Putting wages on an equal footing
    Advertising & policyInclusive marketing

    Putting wages on an equal footing

    Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at Forsman & Bodenfors.

    Read more about "Putting wages on an equal footing"
  12.    Regulatory mapping of marketing to children and use of licensed characters & toys
    Advertising & policy

    Regulatory mapping of marketing to children and use of licensed characters & toys

    Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and beverage products

    Read more about "Regulatory mapping of marketing to children and use of licensed characters & toys"
  13.    RAC Programme Meeting Overview (November 2022)
    Advertising & policy

    RAC Programme Meeting Overview (November 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23 November 2022.

    Read more about "RAC Programme Meeting Overview (November 2022)"
  14.    10 years of Responsible Alcohol Marketing
    Advertising & policy

    10 years of Responsible Alcohol Marketing

    On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA, shares her thoughts on the importance of protecting minors from exposure to alcohol advertising.

    Read more about "10 years of Responsible Alcohol Marketing"
  15. Advertising & policy

    Webinar | Economist Impact presents The World Ahead: 2023

    The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for replay, Tom Standage, deputy editor of The Economist, gives an exclusive insight into the top 10 topics of the The World Ahead: 2023 report.

    Read more about "Webinar | Economist Impact presents The World Ahead: 2023"
  16.    An unlikely destination
    Advertising & policyBrand purposeBrand reputation

    An unlikely destination

    WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.

    Read more about "An unlikely destination"
  17.    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
    Advertising & policyInclusive marketing

    Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align

    Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content to match the diversity of its audience. This is the first article in a series by WFA Diversity & Inclusion Taskforce members ahead of its 2023 inclusion census.

    Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"
  18.    Global marketing industry rallies behind second Global DEI Census in March 2023
    Advertising & policyInclusive marketing

    Global marketing industry rallies behind second Global DEI Census in March 2023

    The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In. 

    Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"
  19.    Why brand safety matters
    Advertising & policy

    Why brand safety matters

    Please note that GARM was discontinued on August 8. See more here.

    It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.

    Read more about "Why brand safety matters"
  20.    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
    Advertising & policy

    Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media

    Please note that GARM was discontinued on August 8. See more here.

    The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand reputation. Rob Rakowitz, WFA Initiative Lead for GARM, explains how the tools put transparency and choice back into the industry.

    Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"
  21.    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
    Advertising & policy

    GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration

    Please note that GARM was discontinued on August 8 2024. See more here.

    The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content.

    Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"