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Advertising & policyBrand purposeBrand reputationAn unlikely destination
Read more about "An unlikely destination"WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Advertising & policyInclusive marketingDon’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
Read more about "Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align"Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content to match the diversity of its audience. This is the first article in a series by WFA Diversity & Inclusion Taskforce members ahead of its 2023 inclusion census.
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Advertising & policyInclusive marketingGlobal marketing industry rallies behind second Global DEI Census in March 2023
Read more about "Global marketing industry rallies behind second Global DEI Census in March 2023"The results will provide a check on progress in people’s perceptions of diversity, equity and inclusion in their organisations and the industry more broadly. The global research will include 33 markets and run alongside UK’s All In.
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Advertising & policyWhy brand safety matters
Read more about "Why brand safety matters"Please note that GARM was discontinued on August 8. See more here.
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make digital platforms places where they are comfortable for their brands to appear. WFA CEO Stephan Loerke explains.
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Advertising & policyBrand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
Read more about "Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media"Please note that GARM was discontinued on August 8. See more here.
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand reputation. Rob Rakowitz, WFA Initiative Lead for GARM, explains how the tools put transparency and choice back into the industry.
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Advertising & policyGARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
Read more about "GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration"Please note that GARM was discontinued on August 8 2024. See more here.
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from ad-supported digital media, in the interest of protecting consumers and safeguarding advertiser rights on supporting suitable media content.
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Advertising & policyWFA suggested amendments on EU ‘greenwashing’ ban proposal
Read more about "WFA suggested amendments on EU ‘greenwashing’ ban proposal"On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially, this text proposes to ban practices related to ‘greenwashing’, as listed under the Unfair Commercial Practices Directive’s (UCPD) exclusion list. On this page you can download WFA’s suggested amendments to the proposal, which it has co-signed with an active coalition of trade associations.
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Advertising & policyAgency managementInclusive marketingMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Advertising & policyRAC Programme Meeting Overview (September 2022)
Read more about "RAC Programme Meeting Overview (September 2022)"Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21 September 2022.
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Advertising & policyMarketing is going through a talent crisis. How can we fix it?
Read more about "Marketing is going through a talent crisis. How can we fix it?"Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when it comes to talent, reaching 54% among agencies, according to recent WFA research. In light of this acute crisis, four industry experts share their views on the size and source of the issue and how companies can take practical actions to address these challenges.
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Advertising & policyBrand purposeMarketing structureMarketing operationsWFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
Read more about "WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies"WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation at The Estée Lauder Companies, about the importance for brands to listen and cater to diverse audiences to stay relevant.
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Advertising & policyDigital policyPrivacy & techDGX meeting overview (September 2022)
Read more about "DGX meeting overview (September 2022)"Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
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Advertising & policyDigital policyPrivacy & techData ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and AI.
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Advertising & policyDigital policyPrivacy & tech
The CMO Guide to Data Ethics in Practice
Read more about "The CMO Guide to Data Ethics in Practice"The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory and consumer expectations when it comes to data-driven marketing and understand their responsibilities around data and AI.
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Advertising & policyCross-media measurementMarketing effectivenessMarketing technologyMarketing technologyWFA Benchmark: Web tracking in a cookieless world
Read more about "WFA Benchmark: Web tracking in a cookieless world"A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their analytics platform (Adobe) is tracking fewer and fewer people as time goes on. This has made it harder for them to accurately report business results and optimize their campaigns.
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Advertising & policyCreativitySpotlight: Clients & Creativity
Read more about "Spotlight: Clients & Creativity"Reversing the decline in creative communications effectiveness
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Advertising & policyRetail media & ecommerceSpotlight: Think with Google - Evolving the role of apps for Businesses in APAC
Read more about "Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC"Repositioning apps for Businesses in APAC.
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Advertising & policyAlcohol Marketing Road Test
Read more about "Alcohol Marketing Road Test"Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Advertising & policyCreativityClients and Creativity
Read more about "Clients and Creativity"With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable brand growth?
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Advertising & policyMedia’s got talent?
Read more about "Media’s got talent?"This joint WFA and MediaSense study examining global media talent was launched in May 2022 on the back of the Media2025 research which revealed how 56% of brands felt that a skills shortage was holding the industry back.
Non-WFA members can download a copy of this document at www.wfanet.org/mediatalent
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Advertising & policyInclusive marketingInsight & Strategy | Ford: Very Gay Raptor
Read more about "Insight & Strategy | Ford: Very Gay Raptor"How a car brand stood up against discrimination on social media and earned 184 million impressions in the process.
This article was originally published in Contagious I/O on 16 June 2022
