Posts about Report

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

RSS Feed
  1. Eco-Friendly Practices in Production
    Report
    Marketing procurementMarketing procurement

    Eco-Friendly Practices in Production

    APR

    This Advertising Production Resources (APR) guide has been designed to help WFA members with developing eco-friendly practices in production.

    Read more about "Eco-Friendly Practices in Production"
  2. Google’s restrictions on food marketing to minors
    Report
    Advertising & policy

    Google’s restrictions on food marketing to minors

    WFA

    An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.

    Read more about "Google’s restrictions on food marketing to minors"
  3. EU Consultation on consumer policy: WFA responses and key messages
    Report
    Advertising & policySustainability

    EU Consultation on consumer policy: WFA responses and key messages

    WFA

    This document outlines the key messages put forward by the WFA regarding the EU Commission's consultation on its “New Consumer Agenda”. 

    Read more about "EU Consultation on consumer policy: WFA responses and key messages"
  4. PAG Meeting Overview (September 2020, Brussels)
    Report
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2020, Brussels)

    WFA

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

    Read more about "PAG Meeting Overview (September 2020, Brussels)"
  5. The endless possibilities of Computer Generated Imagery (CGI)
    Report
    Marketing procurementMarketing procurement

    The endless possibilities of Computer Generated Imagery (CGI)

    WFA

    This report by MurphyCobb Associates covers the CGI landscape, negotiation drivers, implementation technics and other top tips.

    Read more about "The endless possibilities of Computer Generated Imagery (CGI)"
  6. Project Spring
    Report
    Marketing procurementMarketing procurement

    Project Spring

    WFA

    A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

    Read more about "Project Spring"
  7. Media Outlook in the COVID-19 Crisis
    BenchmarkReport
    Marketing effectivenessMarketing strategyMarketing strategy

    Media Outlook in the COVID-19 Crisis

    WFA

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the ongoing Covid-19 pandemic.

    Read more about "Media Outlook in the COVID-19 Crisis"
  8. WFA launches world’s first guide on data ethics for brands
    Press releasesReport
    Advertising & policyDigital policyData governance

    WFA launches world’s first guide on data ethics for brands

    WFA

    Designed to help advertisers ensure data practices respect consumer interests

    Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years

    Read more about "WFA launches world’s first guide on data ethics for brands"
  9. Webinar: In search of the unicorn marketer
    VideoReport
    Trends & forecastsMarketing capabilitiesMarketing operations

    Webinar: In search of the unicorn marketer

    WFA

    We unveil WFA’s largest global study, focusing on the ‘marketer of the future’.

    Read more about "Webinar: In search of the unicorn marketer"
  10. Emphasis of CMO role must be on effectively leading multi-faceted teams
    Press releasesReport
    Marketing structure

    Emphasis of CMO role must be on effectively leading multi-faceted teams

    WFA

    Marketers expanding remit to include sustainability and data ethics in the next five years

    Marketers say interpersonal skills critical to driving effective marketing teams worldwide

    Read more about "Emphasis of CMO role must be on effectively leading multi-faceted teams"
  11. Data Safety Benchmarking & Analysis
    Guides & templatesReport
    Advertising & policyDigital policyAd techData governancePrivacy & tech

    Data Safety Benchmarking & Analysis

    WFA

    Practical guidance for brands looking to minimise risk and manage data safety on their digital platforms, based on an analysis and benchmarking of 1000+ advertiser websites carried out by Global Data Bank.

    Read more about "Data Safety Benchmarking & Analysis"
  12. WFA submission - Report on the application of the GDPR
    Briefings & position papersReport
    Advertising & policyDigital policyData governanceGDPR

    WFA submission - Report on the application of the GDPR

    WFA

    WFA's submission to the European Commission 2020 report on the application of the General Data Protection Regulation (GDPR).

    Read more about "WFA submission - Report on the application of the GDPR"
  13. Mind the Gap - 2020
    BenchmarkReport
    Trends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020

    Ebiquity

    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap.

    Read more about "Mind the Gap - 2020"
  14. Alcohol Marketing: literature review
    Report
    Advertising & policy

    Alcohol Marketing: literature review

    WFA

    A review of academic evidence on the effect of alcohol marketing on youth choices, preferences, and behaviours

    Read more about "Alcohol Marketing: literature review"
  15. EU ePrivacy Regulation: WFA briefing, February 2020
    Report
    Advertising & policyDigital policyGDPR

    EU ePrivacy Regulation: WFA briefing, February 2020

    WFA

    An overview prepared by WFA on the ePrivacy Regulation and how it could impact advertisers.

    Read more about "EU ePrivacy Regulation: WFA briefing, February 2020"
  16. WFA Global Marketing Effectiveness report
    Report
    Marketing effectivenessMarketing structureCMO Forum

    WFA Global Marketing Effectiveness report

    WFA, Ebiquity

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  17. Driving brand value with emotional intelligence in content
    Report
    Media & analyticsMarketing technologyAIMarketing technology

    Driving brand value with emotional intelligence in content

    WFA

    This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.

    Read more about "Driving brand value with emotional intelligence in content"
  18. Transparency in global production
    BenchmarkReport
    Marketing procurementMarketing procurement

    Transparency in global production

    WFA, APR

    Survey on global content production transparency.

    Read more about "Transparency in global production"
  19. WFA Influencer marketing survey
    BenchmarkReport
    Influencer marketingCMO Forum

    WFA Influencer marketing survey

    WFA

    WFA surveyed its members on their utilization of influencer marketing - how they worked with influencers, measurable impact, challenges and the importance of influencer marketers in the future.

    Read more about "WFA Influencer marketing survey"
  20. How a good scope of work program can benefit an organisation
    Guides & templatesReport
    Agency managementMarketing strategyMarketing strategy

    How a good scope of work program can benefit an organisation

    Decideware, WFA

    Our strategic partners at Decideware have created a guide on the values, creation and implementation of a high quality scope of work program. 

    Read more about "How a good scope of work program can benefit an organisation"
  21. True partners
    VideoReport
    Agency management

    True partners

    Julia Kraft

    Some of the world’s leading advertising agencies give their views on what advertisers need to do to make a great partnership.

     

    Read more about "True partners"