A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing

An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program.

Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.

WFA’s response to the WHO’s consultation on a working document for development of an action plan to strengthen implementation of the Global strategy to reduce the harmful use of alcohol.

An overview of WFA’s outreach on the European Commission’s green claims initiative.

An overview of Google’s new food marketing policies and a comparative overview of Google’s nutrition criteria versus the EU Pledge nutrition criteria.

Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 22 September 2020.

A first of its kind guide by WFA on transforming the actions and perception of marketing procurement.

Designed to help advertisers ensure data practices respect consumer interests

Research shows that 74% of CMOs think data ethics will be more important to their role in the next five years

Marketers expanding remit to include sustainability and data ethics in the next five years

Marketers say interpersonal skills critical to driving effective marketing teams worldwide