Related content
-
Agency evaluation & performance
Global Agency Group Profiles
These agency group profiles by Comvergence provide information relating to the groups' leadership and management changes, key…
-
Agency evaluation & performanceAgency managementAgency review & pitching
Italy launches manual for tenders and client-agency relationships
UPA’s new guide aims to help marketers foster transparent, honest and long-lasting partnerships
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Building a future-proof marketing procurement strategy
In 2019, with the help of WFA WBR Insights surveyed 100 heads of marketing procurement from major brands across Europe to find out…
-
Agency evaluation & performanceAgency managementMarketing procurement
Benchmark: 3rd-party consultant to manage the Client-Agency relationship
WFA member bechmark. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency review & pitchingMarketing procurement
Global Content Production Ecosystem 2018
WFA member bechmark. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency rostersMarketing procurementOrganisation & structure
Benchmark on Supplier Relationship Management (SRM) models
WFA member bechmark. For additional details, please log in.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
7 in 10 clients: changing remuneration models will improve relations with agencies
Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.
-
Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness
Survey on Performance Marketing
The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure
Agency Fee Decision Tree, an easier way to choose the right fee model
The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…
-
Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement
Why an Eco-Friendly Production Makes a World of Sense
The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…
-
Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics
Survey on content production-data and benchmarking
WFA member survey. For additional details, please log in.