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Digital policy
Coalition for Better Ads to adopt Better Ads Standards worldwide to improve consumer experience online
Nearly 70,000 consumers agree most annoying ads are similar across countries and regions
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Digital policyValue of advertising
WFA welcomes the global expansion of the Better Ads Standards
Ad formats deemed unacceptable by consumers to be banned worldwide
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Digital policyAlcohol marketingFood marketingMarketing to childrenData collection & privacy
4 WFA policy predictions for 2019
The WFA policy team share their predictions for what the next 12 months hold for brands.
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Digital policyData collection & privacyData-driven marketing
Webinar: Achieving data-driven marketing success - Balancing the need for mindset alongside strategy
In a post-GDPR world, success in data-driven marketing requires a clear and rigorous strategy identifying the use and application of…
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ProgrammaticDigital policyData collection & privacy
DGX meeting materials - (December 2018)
Presentations and meeting overview from WFA's Digital Governance Exchange (DGX) meeting on 6 September 2018 in London.
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Digital policy
Digital Governance Exchange meeting – December 2018, London
In this article, you can access the materials from the latest Digital Governance Exchange meeting in London on December 6,…
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Digital policyData collection & privacy
Benchmark results on collecting personal data
The latest benchmark from DGX gathered perspectives from WFA members about collecting personal data.
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Brand safetyDigital policyBrand safetyData collection & privacy
Brand safety, ePrivacy, AVMSD… WFA members’ policy priorities
In this article, you can find key take-outs from the last Policy Action Group (PAG) meeting and read about member priorities going…
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Brand safetyDigital policyBrand safetyFood marketingMarketing lawData collection & privacy
PAG Meeting Overview (November 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 November 2018.
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Digital policyData collection & privacy
Webinar: Brazil’s new data privacy regulation - what is it and what does it mean for marketers?
Since the GDPR came into effect earlier this year, new privacy laws have been emerging in many countries across the world looking to…
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Digital policyData & analyticsData-driven marketing
DGX benchmark on Facebook’s classification of 1st vs 3rd party
WFA member benchmark. For additional details, please log in.
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Digital policyMarketing to childrenData collection & privacyData-driven marketing
Digital Advertising to children under GDPR
Under the EU General Data Protection Regulation (GDPR), companies engaging with kids online require parental consent for the…