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Digital policy
WFA responses to EU public consultation on a Digital Levy
WFA responses to the European Commission consultation on an EU digital levy
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Digital policyMarketing law
WFA position paper on the EU Digital Services Act
WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and…
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Digital policyMarketing lawData-driven marketing
WFA global position on advertiser access to data in the digital advertising market
In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
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Digital policyMarketing law
WFA responses to EU consultation on transparency in sponsored political content
WFA responses to the EU Consultation on transparency in sponsored political content.
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Digital policyData collection & privacy
EU ePrivacy Regulation: WFA briefing, February 2021
WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
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Brand safetyDigital policyBrand safetyValue of advertising
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (March 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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Digital policyData collection & privacy
ePrivacy task force meeting overview (March 2021)
Meeting materials for WFA members from the PAG ePrivacy task force meeting on 4 March 2021
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Digital policyData-driven marketing
WFA report: The future of data-driven marketing
A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
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Digital policy
WFA Global Position on Digital Taxes
In response to recent developments which have seen regulators across the world put forward digital services taxes, WFA has developed…
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Digital policyMarketing law
PAG Meeting Overview (February 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 February 2021.
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
Introduction to WFA's policy groups
Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups