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Integrated marketing
People + Purpose = Performance
Better marketing produces better results. No WFA member would disagree, in principle, but what does this mean in practice?
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Benchmark on launch strategies
WFA member bechmark. For additional details, please log in.
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Integrated marketing
Benchmark on shifting consumer behavior in Germany
WFA member bechmark. For additional details, please log in.
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Integrated marketing
Exploring the global marketing organisation of the future
The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game haveā¦
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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Agency rostersIntegrated marketing
Roster arrangements under review at 74% of multinational brands
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Integrated marketing
WFA FORUM Meeting Overview London March 2018
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Integrated marketing
WFA FORUM Meeting Overview Dubai March 2018
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ChannelsAgency review & pitchingIntegrated marketing
Benchmark on Customer experience transformation
WFA member benchmark. For additional details, please log in.