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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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WFA makes new appointments to APAC Leadership team
Senior Coca-Cola and GSK executives to take key roles for region
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ProgrammaticMarketing technologyMarketing operationsMarketing technologyData-driven marketingMarketing technology
Webinar+: Programmatic supply-chain transparency
This webinar covers programmatic supply-chain transparency, following the publication of the ISBA & PWC UK study published…
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Ad fraud & verificationDigital policyMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing effectivenessMarketing technology
Webinar: A Marketer's guide to digital ad fraud
This webinar with Integral Ad Science covers a comprehensive guide to digital ad fraud, especially in APAC.
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Marketing technologyIntegrated marketingMarketing operationsMarketing technologyConsumer insightMarketing effectivenessMarketing technology
Webinar+: Customer Experience in the New Normal
In this webinar, you will discover how simple “nudges” have generated opportunities in enhancing the user/shopper…
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Integrated marketingMarketing operationsMarketing effectiveness
Webinar: An advertiser's guide to OTT media in APAC
This webinar with SpotX covers a comprehensive guide to OTT services, especially in APAC.
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Data-driven marketing
Selling to China’s 'now' consumer through social commerce
Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China,…
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
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Brand safetyChannelsBrand safetyInfluencersInfluencers
Webinar: Social Commerce in China
With ecommerce firmly established as an integral part of China's highly competitive retail scene, businesses are now looking to…
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Digital policyMarketing lawData collection & privacy
Webinar: The future of cookies and digital advertising
This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what…
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ProgrammaticMarketing operationsOrganisation & structure
Webinar: In-housing Programmatic Media Success
This webinar covers how to make the decision on what model of in-housing is best for your business. In addition, it covers how the…
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ChannelsVR & ARGaming
Webinar: Gaming Demystified - Unlocking brand growth opportunities in video gaming
During this webinar, hear from James Redman, Managing Director of 2CV, who will review some of the key findings from the joint WFA…