Chief Marketing Officers

Chief Marketing Officers forum

Chief Marketing Officers forum

This group delivers where others do not. Genuine global and regional CMOs come together to help inform WFA’s agenda and connect with their peers on matters of common importance with a view to identifying meaningful solutions to their most pressing challenges.

CMO Forum sets out to tackle the biggest challenges facing our ecosystem. Issues of trust bedevil both brands’ relationships with their audiences and their industry partners. Marketing transformation is significantly impacting global, regional and local marketing structures and capabilities. Data-driven marketing presents as many risks as it does opportunities.

The global group that meets at Cannes Lions is chaired by WFA President and Chief Marketing and Communications Officer at Mastercard, Raja Rajamannar. 

Primary area of focus

Leadership

Insight into the challanges facing our industry: leading to the development of actionable solutions for the industry and, specifically, for WFA member companies.

Transformation

Focusing on the changes multinational marketing leaders need to make to their global marketing organisations in order to effectively deliver profitable brand growth in a digital age.

People

Finding and developing the right capabilities, structure and tools to remain relevant to an evolving audience. Globally, regionally and locally.

Contacts

Chairperson

  • Raja Rajamannar

    Raja Rajamannar

    Chief Marketing & Communications Officer, Mastercard

WFA Contact