Posts about Industry issues

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  1.    Webinar: How national associations can get involved in GARM
    Brand safetyBrand safety

    Webinar: How national associations can get involved in GARM
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    In this webinar, we discuss the critical role…

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  2.    WFA launches Latin American guide to diversity and representation through the creative process
    Diversity & Inclusion

    WFA launches Latin American guide to diversity and representation through the creative process

    New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…

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  3.    DGX meeting overview (September 2021)
    Digital policyMarketing lawData collection & privacy

    DGX meeting overview (September 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 September 2021.

    Read more about "DGX meeting overview (September 2021)"
  4.    WFA whitepaper on environmental claims and greenwashing

    WFA whitepaper on environmental claims and greenwashing

    An overview of regulatory and self-regulatory developments and guidance for advertisers on environmental claims and…

    Read more about "WFA whitepaper on environmental claims and greenwashing"
  5.    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Brand safetyBrand safety

    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Open to WFA members only

    Please note that GARM was discontinued on August 8 2024. See more here.

    GARM Nordic seeks to improve digital safety in…

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  6.    Norwegian ad industry unveils new guidance to diversity strategy and recruitment
    Diversity & Inclusion

    Norwegian ad industry unveils new guidance to diversity strategy and recruitment

    ANFO and other industry associations aim to jointly improve diversity in Norway advertising

    Read more about "Norwegian ad industry unveils new guidance to diversity strategy and recruitment"
  7.    Canadian association appoints lead for cross-media measurement initiative
    Audience measurementMedia measurement

    Canadian association appoints lead for cross-media measurement initiative

    ACA expedites CMM efforts with ex-Walmart media executive Jennifer Holgate named Director, Cross Media Measurement

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  8.    Benchmark: Sustainability & Marketing Consultants

    Benchmark: Sustainability & Marketing Consultants

    WFA member benchmark on recommended sustainability and marketing consultants.

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  9.    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge
    Brand reputation

    Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge

    Drinks companies Asahi Europe & International, Carlsberg Group and Pernod Ricard as well…

    Read more about "Four major multinationals and 22 national advertiser associations rally behind WFA’s Planet Pledge"
  10.    Planet Pledge Leaders' Forum - Meeting Overview

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

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  11.    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Alcohol marketingAgency remuneration & contracts

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  12.    AVMSD transposition: State of play and key implications for advertisers
    Marketing to childrenMarketing law

    AVMSD transposition: State of play and key implications for advertisers

    An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.

    Read more about "AVMSD transposition: State of play and key implications for advertisers"