Posts about Benchmarks & surveys

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  1.    Benchmark: Global Category Management - Artwork & pre-press Packaging design
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Artwork & pre-press Packaging design

    This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).

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  2.    Global Trends in Creative In-Housing
    Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure

    Global Trends in Creative In-Housing

    This study focuses on WFA members’ creative in-house agencies.

    Read more about "Global Trends in Creative In-Housing"
  3.    Programmatic Data & Technology (2020)
    ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Programmatic Data & Technology (2020)

    The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…

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  4.    Benchmark: AI ad creative audit solution providers
    ChannelsMarketing technologyMarketing technologyMarketing technology

    Benchmark: AI ad creative audit solution providers

    WFA benchmark on possible vendors who could provide creative auditing services.

    Read more about "Benchmark: AI ad creative audit solution providers"
  5.    Benchmark: Agency barter
    ChannelsAgency remuneration & contracts

    Benchmark: Agency barter

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
  6.    Benchmark: e-invoicing solutions
    Agency remuneration & contractsMarketing technologyMarketing procurementMarketing technologyMarketing technology

    Benchmark: e-invoicing solutions

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"
  7.    Survey: Shifting from physical to virtual events
    Integrated marketingMarketing procurement

    Survey: Shifting from physical to virtual events

    This WFA member survey looks at how organisations are managing virtual events in light of Covid-19

    Read more about "Survey: Shifting from physical to virtual events"
  8.    Survey: Covid-19 global response (June 2020)
    Agency remuneration & contractsMarketing operationsOrganisation & structure

    Survey: Covid-19 global response (June 2020)

    The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…

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  9.    Media Outlook in the COVID-19 Crisis
    ChannelsMedia governanceMarketing effectiveness

    Media Outlook in the COVID-19 Crisis

    Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…

    Read more about "Media Outlook in the COVID-19 Crisis"
  10.    Benchmark: Rights management for actors and music
    Marketing procurementOrganisation & structure

    Benchmark: Rights management for actors and music

    This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.

    Read more about "Benchmark: Rights management for actors and music"
  11.    Benchmark: Inclusive events for people with disabilities
    Integrated marketing

    Benchmark: Inclusive events for people with disabilities

    This member benchmark provides information on how to organize an inclusive event for people with disabilities.

    Read more about "Benchmark: Inclusive events for people with disabilities"
  12.    Client-agency performance evaluations: the agency view
    Agency evaluation & performanceAgency managementMarketing procurement

    Client-agency performance evaluations: the agency view

    This survey examined client-agency performance evaluation programs from the perspective of the agency side.

    Read more about "Client-agency performance evaluations: the agency view"