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Agency rostersMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Data collection & privacyData-driven marketing
Brands face APAC privacy challenge
A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…
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Diversity & Inclusion
Gender Bias & Inclusion in Advertising in India
A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
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Brand purposeMarketing operations
Marketing and Sustainability: Closing the Gaps
What can Marketers do to drive Sustainability in their industry?
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Digital policyMarketing lawData-driven marketing
WFA global position on advertiser access to data in the digital advertising market
In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…
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Agency managementMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.
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Digital policyData-driven marketing
WFA report: The future of data-driven marketing
A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
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Diversity & Inclusion
54% of people don't feel culturally represented in online ads, Facebook study finds
The study includes research in partnership with the Geena Davis Institute on Gender in Media, a survey of 1,200 people, a review of…
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Agency managementMarketing procurement
Business Intelligence / Data analytics for a strong agency management program
An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…
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Marketing capabilitiesMarketing operationsOrganisation & structure
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Marketing procurementOrganisation & structure
Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…