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Ad fraud & verificationMedia governanceProgrammaticMedia transformation
Media Forum Meeting Overview (November 2018, New York)
Overview of the Media Forum held on November 7th, 2019 in New York.
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Ad fraud & verification
WFA statement on the '3ve' ad fraud schemes takedown
WFA has learnt today that the US Department Of Justice has announced that two international cybercriminal rings have been…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Ad fraud & verificationAudience measurementAd blockingMedia measurementData & analyticsData-driven marketingMarketing effectiveness
Global viewability benchmarks 2017
WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of…
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Ad fraud & verificationMedia transparencyProgrammatic
Media Forum Meeting Overview (March 2018, Shanghai)
Overview of the Media Forum held in March 2018 in Shanghai.
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Ad fraud & verificationBrand safetyAd blockingBrand safety
Coalition for Better Ads: Feb 2018 State of play
The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
To view this…
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Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology
Survey on Global Ad Viewability & Ad Fraud levels
WFA member benchmark. For additional details, please log in.
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Ad fraud & verificationProgrammatic
Webinar: Reducing fraud in programmatic with ads.txt
Webinar with IAB Tech Lab and Google on what ads.txt is all about and how it might improve the ecosystem for clients
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Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics
European Viewability Measurement Principles
Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…
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Ad fraud & verificationAudience measurementAd blockingAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey results: Paying for 3rd party verification
WFA member survey. For additional details, please log in.
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Ad fraud & verificationData & analyticsData-driven marketing
Survey on Online Advertising Effectiveness
WFA member survey. For additional details, please log in.
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Ad fraud & verificationAudience measurementBrand safetyMedia transparencyProgrammaticAd blockingBrand safetyMedia measurementData & analytics
Survey on Media Governance and Guardianship
WFA member survey. For additional details, please log in.