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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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Brazilian association CEO named 'Marketing Citizen' of the Year
ABA's Sandra Martinelli is the first association head to receive the Brazilian award
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Agency review & pitchingCreativityMarketing procurement
Recommended creative agencies in APAC
WFA member benchmark. For additional details, please log in.
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In the spotlight: ANDA Chile’s Fernando Mora
Meet Fernando Mora, President of ANDA
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Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations
Survey on Influencer Marketing
WFA member survey. For additional details, please log in.
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In the spotlight: APAN Portugal’s Manuela Botelho
Meet Manuela Botelho, Secretary General of APAN
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Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure
Survey on The Future of Agency Rosters
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Global advertisers demand reform of digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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In the spotlight: Union des marques France’s Jean-Luc Chetrit
Meet Jean-Luc Chetrit, Director General of Union des marques
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Digital policy
WFA Manifesto for Online Data Transparency
We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.