Posts about Marketing Organisation & Strategy

Related content

  1.    Benchmark: Purchase funnel media investment allocation for fast moving CPGs
    ChannelsMarketing effectiveness

    Benchmark: Purchase funnel media investment allocation for fast moving CPGs

    A WFA member reached out with a view of trying to establish some benchmarks for the % of media investment that goes into each stage…

    Read more about "Benchmark: Purchase funnel media investment allocation for fast moving CPGs"
  2.    Tech & tools in marketing procurement
    Marketing procurement

    Tech & tools in marketing procurement

    This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…

    Read more about "Tech & tools in marketing procurement"
  3.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 25, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  4.    AXA and Philips add their weight to WFA’s Planet Pledge

    AXA and Philips add their weight to WFA’s Planet Pledge

    WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…

    Read more about "AXA and Philips add their weight to WFA’s Planet Pledge"
  5.    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?
    Marketing technologyDigital transformationMarketing technologyMarketing technology

    Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…

    Read more about "Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?"
  6.    Creative effectiveness is not about taking risks
    CreativityMarketing effectiveness

    Creative effectiveness is not about taking risks

    Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…

    Read more about "Creative effectiveness is not about taking risks"
  7.    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

    Read more about "Benchmark: Market research - challenges and solutions in sharing Nielsen’s data"
  8.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 17, 2022.

    Read more about "Sourcing Forum meeting overview (May 2022)"
  9.    Benchmark: Sourcing approach to agency pitch

    Benchmark: Sourcing approach to agency pitch

    This WFA member benchmark examined the current sourcing approach to agency pitch.

    Read more about "Benchmark: Sourcing approach to agency pitch"
  10.    Global eCommerce and Marketing - Delivering a Successful Strategy

    Global eCommerce and Marketing - Delivering a Successful Strategy

    eCommerce-focused multinationals are spending significantly more on performance ads than brand messages

    Read more about "Global eCommerce and Marketing - Delivering a Successful Strategy"
  11.    Benchmark: Global Category Management – Influencer Marketing
    Marketing procurementOrganisation & structure

    Benchmark: Global Category Management – Influencer Marketing

    This WFA member benchmark examined the category management of Influencer Marketing

    Read more about "Benchmark: Global Category Management – Influencer Marketing"
  12.    CMO Forum meeting overview (April 2022)
    Marketing operationsOrganisation & structure

    CMO Forum meeting overview (April 2022)

    Overview of the CMO Forum held remotely on April 6, 2022.

    Read more about "CMO Forum meeting overview (April 2022)"