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Brand purposeBrand reputationMarketing operations
New research suggests marketers lag corporate progress on the sustainability journey
Marketers almost unanimously believe that the function can make a difference on this journey
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Brand purposeBrand reputation
WFA launches framework to help marketers lead on climate change challenge
Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
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Brand purposeMarketing operations
WFA launches Planet Pledge for Marketers
WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
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Brand purposeMarketing operations
Marketing and Sustainability: Closing the Gaps
What can Marketers do to drive Sustainability in their industry?
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Marketing procurementOrganisation & structure
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Shifting from a savings outlook to a value creation approach.
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Agency managementMarketing procurement
Different Models when decoupling production
A brief definition guide on models when decoupling production.
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ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness
Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…
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Marketing procurement
Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Marketing procurement
Guide to Ecommerce content production optimisation
APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.