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Brand purpose
UK ad industry launches initiative to tackle climate emergency
Ad Net Zero aims to achieve net-zero emissions by 2030
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Integrated marketingMarketing procurement
Survey: Organising virtual and hybrid events
This WFA member survey looks at how organisations have been planning and managing their events in 2020 and beyond
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Agency managementMarketing procurement
Spotlight: Global Production - 2020 and beyond
As global marketers and procurement experts are trying to navigate the rapidly changing production landscape, it is important for…
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Agency managementMarketing operationsOrganisation & structure
Spotlight: Global Trends in Creative In-Housing
The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having…
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Marketing operationsMarketing procurement
Benchmark: Global Category Management - Consumer Promotions
Member benchmark on category management of consumer promotions.
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Brand purpose
WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson
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Marketing capabilities
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets…
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Marketing procurementOrganisation & structure
Global Marketing Procurement: 2020 and beyond
WFA reports on the current state of marketing procurement, trends in structures and ways of working, the career path of the function…
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Marketing procurementOrganisation & structure
Benchmark: Global marketing procurement team structures & workload allocation
WFA member benchmark regarding workload allocation and related team structures.
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Agency review & pitchingMarketing procurement
Sourcing Forum meeting overview (October 2020)
Overview of the Sourcing Forum held remotely on October 15, 2020.
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Brand safetyChannelsBrand safetyMarketing operationsOrganisation & structure
Webinar: Where do great ads thrive?
In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands?
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Brand purposeBrand reputation
Italian advertisers investing more on brand purpose during and post-Covid, finds UPA study
UPA’s ‘Branding E-volution’ report explores the challenges and opportunities for brand growth in today’s…