Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   11 May 2022
   Marketing procurement

   Sourcing Forum meeting overview (April 2022)

   WFA

   Overview of the Sourcing Forum held in Athens on April 6, 2022.

   Read more about "Sourcing Forum meeting overview (April 2022)"
2. 
   Benchmarks & surveys

   25 April 2022
   Marketing procurementOrganisation & structure

   Benchmark: Recruitment of marketing sourcing talent

   WFA

   WFA member benchmark on recruiting marketing sourcing talent

   Read more about "Benchmark: Recruitment of marketing sourcing talent"
3. 
   Benchmarks & surveys

   22 April 2022

   Benchmark: legal training for marketing procurement teams

   WFA

   WFA member benchmark on how to upskill marketing procurement teams in legal/contract management

   Read more about "Benchmark: legal training for marketing procurement teams"
4. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: payment solutions / cashback

   WFA

   WFA member benchmark on payment solutions/cashback

   Read more about "Benchmark: payment solutions / cashback"
5. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: crowdsourced platform in Russia

   WFA

   WFA member benchmark on crowdsourced platforms of freelancers operating in Russia

   Read more about "Benchmark: crowdsourced platform in Russia"
6. 
   Benchmarks & surveys

   22 April 2022
   Marketing procurement

   Benchmark: innovation funds in media/marketing

   WFA

   WFA member benchmark on current practices regarding innovation funds in media and/or marketing

   Read more about "Benchmark: innovation funds in media/marketing"
7. 
   Event reports

   13 April 2022
   Marketing procurement

   Sourcing Forum meeting overview (March 2022)

   WFA

   Overview of the Sourcing Forum held remotely on March 23, 2022.

   Read more about "Sourcing Forum meeting overview (March 2022)"
8. 
   OpinionsVideos & webinars

   30 March 2022
   Digital transformationMarketing capabilitiesMarketing operations

   WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

   WFA

   WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

   Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"
9. 
   Benchmarks & surveys

   29 March 2022

   Benchmark: Global Category Management – Market Research & Insights

   WFA

   This WFA member benchmark examined the category management of Market Research & Insights
   
   
   
   

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10. 
    Event reports

    23 March 2022
    Marketing procurement

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 16, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
11. 
    Event reports

    22 March 2022
    Marketing procurementMarketing effectiveness

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 10, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
12. 
    Event reports

    18 March 2022
    Marketing technologyMarketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    WFA

    Overview of the Sourcing Forum held remotely on March 2, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"