Related content
-
Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology
Benchmark: Social Media Marketing Tools
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
-
Agency managementMarketing operationsOrganisation & structure
Spotlight: Housekeeping: In-house agency trends and challenges
WFA webinar on in-house agency trends and challenges
-
Marketing operations
Benchmark: KPI Dashboard
WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
-
Marketing operations
Benchmark: Recommended DAM (Digital Asset Management) systems
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
-
Agency review & pitchingInfluencersInfluencers
Benchmark: Recommended partners for creative and influencer marketing in MENA
WFA member benchmark of recommendations for creative and influencer marketing in MENA
-
Integrated marketingMarketing operations
Capability Forum Overview (April 2023)
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
-
Marketing capabilities
Benchmark: Job description for capability role
A benchmark on examples of job descriptions for (junior) marketing capability roles.
-
Marketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
-
Agency managementAgency rostersOrganisation & structure
Agency Roster Transformation
In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
-
Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
-
Marketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
-
Agency managementIntegrated marketing
Agency Management Forum Overview (December 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.