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WFA unveils event lineup and speakers for Global Marketer Conference
Top marketers from Airbnb, Diageo, Mastercard, Unilever and Vodafone to speak at annual showcase for global marketers in Lisbon on…
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Brand purpose
How can marketing change the world for the better?
Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon
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Digital policy
How can policy and marketing functions align?
The WFA Policy Forum in Lisbon will explore the relationship between marketers and policy teams.
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Integrated marketing
Exploring the global marketing organisation of the future
The Integration Forum in Lisbon will discuss the changes needed for brands to remain relevant to consumers
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
Putting the Media Charter into action
The WFA Media Forum on 27 March will explore the actions that are needed to create a sustainable ad ecosystem
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In the spotlight: APAN Portugal’s Manuela Botelho
Meet Manuela Botelho, Secretary General of APAN
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National advertiser associations gather in Tokyo
WFA National Associations Council meeting closes Global Marketer Week 2018
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WFA Global Marketer Week 2019 to take place in Lisbon
Event returns to Europe for the first time since GMW 2013 in Brussels
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WFA President’s Awards honour marketing leadership initiatives in seven countries
Advertiser Associations from Argentina, Japan, Morocco, Norway, Sweden, UK and the USA recognised for outstanding leadership
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Global advertisers demand reform of digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Diversity & Inclusion
WFA launches Guide to Progressive Gender Portrayals in Advertising
Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for…
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WFA announces changes to global leadership team
New appointments to Executive Committee from eBay, Electronic Arts, Just Eat, Mastercard and TATA