Posts about News

Related content

  1.    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week

    This year’s Global Marketer Week sessions will address critical current topics for advertisers, including AI, the progress…

    Read more about "AI, Measurement and Policy-Marketing collaboration up for debate at Global Marketer Week"
  2.    L’Oréal Chief Media Officer to take on Media Forum co-chair role
    Media governance

    L’Oréal Chief Media Officer to take on Media Forum co-chair role

    Mathias Chaillou, Chief Media Officer at L’Oréal, is to become co-chair of the WFA’s Media Forum, working…

    Read more about "L’Oréal Chief Media Officer to take on Media Forum co-chair role"
  3.    In case you missed it… Powerful WFA content from Q1
    Digital policyCreativityAI

    In case you missed it… Powerful WFA content from Q1

    The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…

    Read more about "In case you missed it… Powerful WFA content from Q1"
  4.    L’Oréal CDMO takes top prize at Global Marketer of the Year

    L’Oréal CDMO takes top prize at Global Marketer of the Year

    Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…

    Read more about "L’Oréal CDMO takes top prize at Global Marketer of the Year"
  5.    2024 Global Marketer Conference to focus on becoming better brands

    2024 Global Marketer Conference to focus on becoming better brands

    How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…

    Read more about "2024 Global Marketer Conference to focus on becoming better brands"
  6.    Marketing’s new ways to deliver value

    Marketing’s new ways to deliver value

    In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…

    Read more about "Marketing’s new ways to deliver value"
  7.    Three new colleagues join WFA team

    Three new colleagues join WFA team

    Tom Ashby, Bex Fisher and Amparo Gomez have joined WFA to work across marketing services and events.

    Read more about "Three new colleagues join WFA team"
  8.    Call for submissions: WFA President’s Awards 2024

    Call for submissions: WFA President’s Awards 2024

    WFA to honour President’s Awards winners at Global Marketer Week 2024 in Toronto in May

    Read more about "Call for submissions: WFA President’s Awards 2024"
  9.    Polish Organisation of Advertisers launched

    Polish Organisation of Advertisers launched

    New Polish association POR joins WFA’s global network of national industry associations, in more than 60…

    Read more about "Polish Organisation of Advertisers launched"
  10.    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

    Read more about "Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report"
  11.    GenAI figures in most brands’ marketing plans, says new WFA research
    Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology

    GenAI figures in most brands’ marketing plans, says new WFA research

    A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…

    Read more about "GenAI figures in most brands’ marketing plans, says new WFA research"
  12.    WFA names jury for Global Marketer of the Year 2023

    WFA names jury for Global Marketer of the Year 2023

    We are proud to present the marketing leaders and industry experts who will act as this year's jury at the WFA Global Marketer of…

    Read more about "WFA names jury for Global Marketer of the Year 2023"