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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencersWFA launches new call for agency cost data
Read more about "WFA launches new call for agency cost data"The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Agency rostersMarketing operationsKnowledge Spotlight: Agency Roster Modelling & Transformation
Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency rostersMarketing procurementBenchmark: Panel service provider(s)
Read more about "Benchmark: Panel service provider(s)"WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersSaving money without reducing your impact
Read more about "Saving money without reducing your impact"Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacyMedia Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structureBenchmark: Exploring Innovative Agency Models
Read more about "Benchmark: Exploring Innovative Agency Models"A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Agency managementAgency rostersOrganisation & structureAgency Roster Transformation
Read more about "Agency Roster Transformation"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges
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Agency managementAgency rostersOrganisation & structure
Agency rosters face ongoing reform and revamps
Read more about "Agency rosters face ongoing reform and revamps"In-housing benefits as advertisers seek to respond to digital, Covid, sustainability and diversity and inclusion challenges, shows…
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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Agency review & pitchingAgency rostersBenchmark: Pitch Consultant Selection Criteria
Read more about "Benchmark: Pitch Consultant Selection Criteria"WFA member benchmark and scorecard template on Pitch Consultant Selection
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Agency managementAgency rostersMarketing capabilitiesWFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern