Related content
-
Ad blockingConsumer insightEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
-
ProgrammaticDigital policyData collection & privacyThe contribution of data to digital advertising (Europe, 2017)
Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
-
Digital policyData & analyticsData collection & privacySurvey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
-
Digital policyData collection & privacyA marketer's guide to ePrivacy (2017)
Read more about "A marketer's guide to ePrivacy (2017)"An overview of some of the key elements of the proposed ePrivacy revision.
-
Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technologyRecommendations to master data & tech (2017)
Read more about "Recommendations to master data & tech (2017)"The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
-
Marketing procurementOrganisation & structureOvercoming people & capability challenges
Read more about "Overcoming people & capability challenges"Many WFA members have identified a lack of skilled resource as one of their major transformation challenges. The People &…
-
Agency evaluation & performanceAgency remuneration & contractsMarketing procurementBest practice: global media transparency & contracts (2017)
Read more about "Best practice: global media transparency & contracts (2017)"Challenges with contracts, transparency and remuneration are considerable and commonplace among members. The Transparency…
-
Brand reputationBrand safety: steps to consider (2017)
Read more about "Brand safety: steps to consider (2017)"The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
-
Ad blockingBetter Ads Standards (2017)
Read more about "Better Ads Standards (2017)"The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising…
-
Agency managementIntegrated marketing
Survey on Briefing for integrated communications (2017)
Read more about "Survey on Briefing for integrated communications (2017)"WFA member survey. For additional details, please log in.
-
Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technologyConsiderations on the road to digital transformation (2017)
Read more about "Considerations on the road to digital transformation (2017)"Members only content. Please log in to view.
-
Digital transformation‘SPARCS’ – a framework to plan for your digital transformation
Read more about "‘SPARCS’ – a framework to plan for your digital transformation"The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.