Posts about Digital transformation

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  1.    Benchmark: Programmatic Practice & Proficiency in APAC
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    Benchmark: Programmatic Practice & Proficiency in APAC

    23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…

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  2.    WFA study ranks countries by programmatic maturity
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

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  3.    Survey on the Future of Programmatic Media
    ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

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  4.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Digital policyDigital transformationData collection & privacy

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

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  5.    Benchmark on Ad pre-testing
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

     WFA member benchmark. For additional details, please log in.

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  6.    Survey on Global Ad Viewability & Ad Fraud levels
    Ad fraud & verificationAudience measurementProgrammaticMedia measurementMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing effectivenessMarketing technology

    Survey on Global Ad Viewability & Ad Fraud levels

    WFA member benchmark. For additional details, please log in.

    Read more about "Survey on Global Ad Viewability & Ad Fraud levels"
  7.    Four lessons from dmexco
    Digital transformation

    Four lessons from dmexco

    Whether dmexco replaces Cannes as the ‘go-to’ event on the marketing calendar remains to be seen, but there’s no…

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  8.    Recommendations to master data & tech (2017)
    Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Recommendations to master data & tech (2017)

    The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…

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  9.    Considerations on the road to digital transformation (2017)
    Marketing technologyDigital transformationMarketing technologyData-driven marketingMarketing technology

    Considerations on the road to digital transformation (2017)

     Members only content. Please log in to view.

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  10.    ‘SPARCS’ – a framework to plan for your digital transformation
    Digital transformation

    ‘SPARCS’ – a framework to plan for your digital transformation

     The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.

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  11.    Five step process to Data Driven Marketing (2017)
    Digital transformationData & analytics

    Five step process to Data Driven Marketing (2017)

       

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  12.    10 steps to close the gap between digital consumers and businesses
    Digital transformationConsumer insightData-driven marketing

    10 steps to close the gap between digital consumers and businesses

       

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