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Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness
Knowledge Spotlight – Sponsorship Strategy 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Audience measurementBrand safetyMedia governanceBrand safety
Halo CMM Community Townhall Meeting
Discover the Future of Cross-Media Measurement
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Brand safetyMedia transparencyBrand safety
WFA response to Adalytics report on Google Search advertising
Please note that GARM was discontinued on August 8. See more here.
21 December 2023, an update on the article published…
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Brand safetyDigital policyBrand safetyMarketing technologyAIMarketing technologyMarketing technology
GenAI figures in most brands’ marketing plans, says new WFA research
A new survey conducted by WFA finds that three in four companies already use GenAI or plan to use it soon. Optimism about its…
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Brand safetyBrand safety
New insights on platform safety trends through GARM’s latest measurement report
Please note that GARM was discontinued on August 8. See more here.
WFA’s Global Alliance for Responsible Media…
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Brand safetyBrand safety
The risks are rising for big brands
Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
Please note that GARM was discontinued on August 8. See more here.
GARM has launched a new guide to incorporate brand…
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Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Please note that GARM was discontinued on August 8. See more here.
Together with Ad Net Zero, GARM launches at the…