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APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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DGX Benchmark on email/newsletter tracking pixels
WFA member benchmark. For additional details, please log in.
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Organisation & structure
Bridging the gap between marketing and policy
This new WFA research, with input from Edelman, highlights the demand on both marketing and policy teams for greater…
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ProgrammaticData-driven marketing
Nine out of ten marketers in APAC buy media programmatically
Recent WFA poll on APAC Programmatic Proficiency & Practices reveals the areas for optimization in a fast maturing market
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Media Agency Models & Remuneration 2019
This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to…
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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Agency remuneration & contractsMarketing procurement
Webinar: Global Agency Remuneration 2018
A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory…
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Digital policyData collection & privacy
Facebook and GDPR benchmark
This peer research gathered perspectives from WFA members about Facebook Pixel and the EU’s General Data Protection Regulation…
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Digital policyData collection & privacy
DGX Benchmark on data privacy controls and audit frameworks
Benchmark results from members on data privacy controls and audit frameworks
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Digital policyData collection & privacy
DGX Benchmark on Facebook and GDPR
This benchmark gathers replies about member’s perspectives on Facebook and GDPR
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Agency remuneration & contractsAgency review & pitchingMarketing procurement
Global Agency Remuneration 2018
This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurement
Benchmark on Engaging with local freelancers in Europe
WFA benchmark with insights on how to engage with relevant freelancer talent locally.