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Agency managementMarketing procurement
Benchmark: Global Category Management - Artwork & pre-press Packaging design
This WFA member benchmark examines category management of packaging design, artwork (AW) and pre-press (PP).
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Agency managementIntegrated marketingMarketing capabilitiesOrganisation & structure
Global Trends in Creative In-Housing
This study focuses on WFA members’ creative in-house agencies.
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ProgrammaticMarketing technologyMarketing technologyData-driven marketingMarketing technology
Programmatic Data & Technology (2020)
The fourth wave of WFA's programmatic research looks into how members are employing programmatic advertising and how this sector has…
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ChannelsMarketing technologyMarketing technologyMarketing technology
Benchmark: AI ad creative audit solution providers
WFA benchmark on possible vendors who could provide creative auditing services.
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ChannelsAgency remuneration & contracts
Benchmark: Agency barter
This benchmark examines the usage of agency barter & principal buying/trading offerings.
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Agency remuneration & contractsMarketing technologyMarketing procurementMarketing technologyMarketing technology
Benchmark: e-invoicing solutions
This member benchmark examines the usage of e-invoicing solutions.
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Integrated marketingMarketing procurement
Survey: Shifting from physical to virtual events
This WFA member survey looks at how organisations are managing virtual events in light of Covid-19
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Agency remuneration & contractsMarketing operationsOrganisation & structure
Survey: Covid-19 global response (June 2020)
The third wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global…
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ChannelsMedia governanceMarketing effectiveness
Media Outlook in the COVID-19 Crisis
Perspectives from WFA members, agencies and consultants on the development of media supply, demand and pricing in light of the…
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Marketing procurementOrganisation & structure
Benchmark: Rights management for actors and music
This WFA member benchmark covers the topic of rights/buyouts of actors and music composers and how to best manage this.
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Integrated marketing
Benchmark: Inclusive events for people with disabilities
This member benchmark provides information on how to organize an inclusive event for people with disabilities.
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Agency evaluation & performanceAgency managementMarketing procurement
Client-agency performance evaluations: the agency view
This survey examined client-agency performance evaluation programs from the perspective of the agency side.